Dog, I think you are misinterpreting my post. Ground work is a phones design which according to Mike is done. Stating a launch to public in Q3 means there is a nearly completed product. We are in the 2nd quarter already and just now bringing on board an app guy does not make me leap out of my seat for launch. It could mean we have some upgrades or add-ons but not the big part of the launched product. So either they knew he was onboard for a while and have kept it in house knowledge or he is coming onboard for application support. I don't care so much about having another advisor that will bring positive cash low through increased revenue with apps. I am concerned with the product launching on time as they stated it was. It is important to understand that products will be out in the real world for months prior to SORP ( Start of regular production) and STC (Ship to commerce) at almost 100% completion. Only minor kinks at most are being worked out at this point.
With that being said I am still long today however we are fastly approaching a milestone where we have no idea of where they are launching to initially, who is manufacturing the phones, and what carriers they have shaken hands with that starts to create hesitation to me.