Aqua Vie Beverages (fka AVBC)

[Bird of Prey]

Now I'm not a lawyer, nor have I ever played one on TV. But can someone explain to me how the following could be protected under safe harbor when management KNEW that production had been halted for a month or more at the time these were released? Also one PR claims over 520 stores five weeks after the 10Q says twelve and production was halted. Maybe it's not Madeline we should be calling.

the PR's in Question...

Aqua Vie Expands Availability to All California and Nevada Albertson's Stores; Company Plans Expansion to Additional Key Markets Throughout the Summer
MONDAY, JUNE 11, 2001 6:01 AM
- PRNewswire

KETCHUM, Idaho, Jun 11, 2001 /PRNewswire via COMTEX/ -- Aqua Vie Beverage Corporation (OTC:AVBC) announced today that it has received authorization for placement of its Hydrator(TM) line beginning in June in all northern California Albertson's, making Aqua Vie Hydrators(TM), which are experiencing excellent consumer acceptance, available in over 520 Albertson's stores throughout the western region. With this additional placement of product in northern California, Aqua Vie product availability through Albertson's includes the states of California and Nevada, America's number one market for bottled water and new age beverages, as well as Texas and Oklahoma. In-store promotions and end-cap programs will be underway during the latter half of June.

"Aqua Vie's availability in California through Albertson's and other leading grocery chains provides important critical mass in the nation's key water beverage market as we continue to expand into other major U.S. markets," said Thomas Gillespie, President and Chief Executive Officer of Aqua Vie Beverage Corporation. He indicated that the company expects to enter several additional regional markets during the course of this summer, with specific emphasis on the Pacific Northwest and the southwestern United States.

Founded in 1939, Albertson's (NYSE:ABS) operates a chain of grocery stores in 37 states served by 22 distribution centers strategically located throughout its operating area in Arizona, California, Colorado, Florida, Idaho, Illinois, Oklahoma, Oregon, Pennsylvania, Texas and Utah.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low- calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward- looking statements. Editors and investors are cautioned that such forward- looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.

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http://tbutton.prnewswire.com/prn/11690X46074590

SOURCE Aqua Vie Beverage Corporation

CONTACT: Thomas Gillespie, President, Chief Executive Officer of Aqua
Vie Beverage Corporation, 208-622-7792; or Madeleine Franco of Jordan Richard
Assoc., 801-268-8610, [e-mail], for Aqua Vie Beverage Corporation

URL: http://www.aquavie.com
http://www.prnewswire.com

Copyright (C) 2001 PR Newswire. All rights reserved.

KEYWORD: California
Idaho
Nevada
INDUSTRY KEYWORD: SUP
REA
FOD
OTC




News Provided By COMTEX




Aqua Vie Hydrators(TM) ... Find Them First in Northern California At Raley's and Savemart Stores
MONDAY, JUNE 04, 2001 6:00 AM
- PRNewswire

KETCHUM, Idaho, Jun 4, 2001 /PRNewswire via COMTEX/ -- Aqua Vie Beverage Corporation (OTC:AVBC) announced today that retail availability of the company's all-natural Hydrator(TM) water beverages is set to expand during the month of June in northern California through the Raley's and Savemart supermarket chains. In-store demonstrations and retail advertising will commence during the month of July.

Thomas Gillespie, Aqua Vie's president and chief executive officer, indicated that in addition to Raley's and Savemart in northern California, the company continues to expect retail availability to expand throughout the western region during the month of June and for the remainder of the summer. "Aqua Vie Hydrators(TM) continue to experience a high level of consumer acceptance in our initial region of large-scale distribution, and especially in the highly competitive California market. We intend to capitalize on a hot summer to increase consumer awareness and demand through regional advertising and in-store promotions," said Gillespie.

Founded in 1935 as "The Nation's First Drive-In Market," Raley's is a northern California and Nevada grocery chain operating the Raley's Supermarkets and Drug Centers, Bel-Air Markets, Nob Hill Foods, and the Food Source warehouse stores.

Savemart operates over 100 grocery stores in northern California under the Savemart, S-Mart and Food Maxx banners.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low- calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all- natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward- looking statements. Editors and investors are cautioned that such forward- looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.

MAKE YOUR OPINION COUNT - Click Here
http://tbutton.prnewswire.com/prn/11690X84878771

SOURCE Aqua Vie Beverage Corporation

CONTACT: Thomas Gillespie, President, Chief Executive Officer of Aqua
Vie Beverage Corporation, 208-622-7792; or Madeleine Franco of Jordan Richard
Assoc., 801-268-8610, [e-mail], for Aqua Vie Beverage Corporation

URL: http://www.aquavie.com
http://www.prnewswire.com

Copyright (C) 2001 PR Newswire. All rights reserved.

KEYWORD: Idaho
California
INDUSTRY KEYWORD: FOD
REA
OTC


News Provided By COMTEX


Aqua Vie Hydrators(TM) to Be Available Through Industry Giant Fleming Foods; Expands Regional Retail Availability in California and Western U.S.
FRIDAY, MAY 25, 2001 5:39 PM
- PRNewswire

KETCHUM, Idaho, May 25, 2001 /PRNewswire via COMTEX/ -- Aqua Vie Beverage Corporation (OTC:AVBC) announced today that industry giant Fleming Foods (www.fleming.com) has joined the company's sales and marketing system and will make Aqua Vie Hydrators(TM) available to its network, which serves over 3000 supermarkets throughout the United States, including a number of independent regional banners.

Thomas Gillespie, Aqua Vie's president and chief executive officer, said, "We anticipate a significant geographic expansion of retail availability during the month of June and throughout the summer as a result of the addition of Fleming and the coordinated distribution efforts of several additional distributors and brokers in Northern California and the Pacific Northwest, as well as Arizona, Nevada, Texas and Oklahoma."

Aqua Vie continues to make excellent progress in Southern California, especially throughout the Albertson's system, consisting of more than 300 stores statewide, and product is being well received by consumers. Additionally, Ralphs and Randalls (a division of Safeway) will begin offering Aqua Vie Hydrators in early June throughout their respective service areas. In-store demonstrations will be taking place throughout the summer in various Albertson's, Ralphs and Randalls locations.

"We are excited about recent developments and pleased to report that several pilot distributors and brokers have now re-upped and increased the size of their programs," said Gillespie. He indicated that the company expects to achieve significant market penetration and additional same-store shelf space in the Western United States during the summer of 2001. "We are confident that Aqua Vie's exceptional 'drinkability' and consumers' preference for good taste will help us make noticeable inroads throughout the summer season," said Gillespie.

Fleming Foods (NYSE:FLM) is the industry leader in distribution and has a growing presence in value retailing. The company serves 3000 supermarkets including more than 700 North American stores of global supermarketer IGA and other regional banners, 5000 convenience stores and nearly 1000 supercenters, discount, limited assortment, drug, specialty and other businesses. Fleming also operates price impact stores throughout the United States under the Food4Less banner and, soon to come, the Fresh4Less banner.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.

MAKE YOUR OPINION COUNT - Click Here
http://tbutton.prnewswire.com/prn/11690X65915928

SOURCE Aqua Vie Beverage Corporation

CONTACT: Thomas Gillespie, President, Chief Executive Officer of Aqua
Vie Beverage Corporation, 208-622-7792; or Madeleine Franco of Jordan Richard
Assoc., 801-268-8610, [e-mail], for Aqua Vie Beverage Corporation

URL: http://www.jordanrichard.com
http://www.aquavie.com
http://www.prnewswire.com

(C) 2001 PR Newswire. All rights reserved.

KEYWORD: Idaho
INDUSTRY KEYWORD: REA
ADV
SUBJECT CODE: PDT




News Provided By COMTEX


David Weed
aka the Bird of Prey
www.warp-drive.com