My thoughts exactly, if Rich chooses to keep shareholders in the dark about profit margins, then it is only logical to think we may be in trouble when the $19.99 price point needs to get adjusted down - considering that Chrisite gets 10% off the top-end as well, we may end up having to liquidate inventory at some point just to keep the lights on at Rich's villa. Selling a few bottles to shareholders is not a sustainable business model.
Our product is more expensive then most proseccos, so generating a repeat customer base is unlikely, especially if there are cheaper alternatives that taste equally as good, or if not better.
Don't get stuck believing the hype. Question everything and never take advice from a message board at face value, not even from me.
Everything most be taken with a grain of salt, and the longs shutting down any counter arguement is troubling to many. If the company is so great, you should have nothing to worry about.