Iconic Brands Inc (ICNB)

[Joseph Knecht]

Thanks for a thoughtful and knowledgeable post. I strongly agree that the $19.99 price point might not be sustainable. The Brinkley cachet and bottle design might be sufficient to generate an initial purchase and perhaps a second one, but Prosecco drinkers are not renown for the sophistication of their palates. If they can purchase three bottles of Ruffino/La Marca for the price of two Bellissima, that is the route they will eventually go.