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DewDiligence

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DewDiligence

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Re: DewDiligence post# 10370

Friday, 09/25/2015 2:34:57 PM

Friday, September 25, 2015 2:34:57 PM

Post# of 30493
Ad-blocking company pays advertisers to let their ads through:

http://www.wsj.com/articles/propelled-by-apple-ad-blocking-cottage-industry-emerges-1443115929

Eyeo GmbH, the company behind popular desktop ad-blocking tool Adblock Plus, now accepts payment from around 70 companies in exchange for letting their ads through its filter. Eyeo stipulates that they must comply with its “acceptable ads” policy, meaning their ads aren’t too disruptive or intrusive to users. In total, ads from some 700 companies meet the acceptable ads policy, an Eyeo spokesman said.

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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