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DewDiligence

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DewDiligence

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Re: DewDiligence post# 9614

Thursday, 07/16/2015 7:13:50 PM

Thursday, July 16, 2015 7:13:50 PM

Post# of 30493
GOOG:

http://www.wsj.com/articles/googles-results-top-expectations-1437077741

The price of Google’s ads, measured in cost per click, fell 11% compared with a year earlier. That compares to a 7% year-over-year decline in the first quarter.

As previously noted (e.g. #msg-110386480), the relentless downward trend in revenue per click would seem to be a long-term problem for GOOG’s advertising business.

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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