When last we weighed in on Procter & Gamble (ticker: PG) in the July 20 Trader, after its stock had fallen to $82 from $94, we didn’t think the stock was cheap enough to bite. The company needs to reignite its innovation engines to achieve growth.
Still, after another 15% drop since then, to $69.94—below the high of the previous bull market—the stock is beginning to look cheap enough to discount a pretty gloomy future.
Given its nearly 4% dividend yield, P&G’s stock could provide a relatively safe, if unglamorous, return for a patient, income-seeking investor with a long-term outlook. If less anxiety is included in the measure, P&G could deliver an attractive return, especially if the broad market’s volatility continues or worsens. Indeed, the dividend yield is the highest it has been by far in the past 20 years, which includes two pretty awful bear markets.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”