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"Like the saying goes the past does not equal the future."
"Ed said he will change this post. Just another lie."
THE RISE AND FALL OF DNA IN 2014
In 2014, Eric Fowler was the CEO of DNA Brands, Inc. Fowler executed several actions to intentionally sabotage the company. For instance, there was the debacle where Fowler publicly claimed that DNA had a new distribution agreement with the Trenton Coca-Cola Bottling Company. This was completely false.
http://finance.yahoo.com/news/dna-brands-retracts-previously-released-230852159.html
Fowler also sunk most of the company’s funding into the purchase of excess inventory, and he claimed that he had enough new distribution agreements to warrant the additional purchase of inventory. This was also false, and it left the company with too much inventory and insufficient funding to advertise their products.
This set the stage for the complete breakdown of the company until it became completely dormant.
Shortly after these events, Fowler resigned from DNA, and Melvin Leiner took over as Interim CEO. Leiner appeared to do the best that he could with what he had left to use. However, the damage had already been done, and the business imploded.
Once the energy drinks were pulled from the market, the remaining inventory in DNA's warehouse was liquidated at a loss to Big Lots. Big Lots discount retail stores in several locations around the country sold that remaining inventory for 50 cents per can. By the end of 2015, Leiner himself described DNA as a dormant business.
In February of 2016, Adrian McKenzie took over control of DNA Brands, Inc. as the new and current CEO.
Although I now believe that DNAX is a good stock to buy and hold, this information instructs about how DNA previously failed to capitalize on an amazing opportunity back in 2014 shortly before the energy drinks were pulled completely from the market. To avoid a failure as the reboot of the energy drink business gets underway, it is vital that the current management not repeat the same mistake in 2017 of ignoring marketing and advertising of the products once they re-enter the retail market. Fortunately, McKenzie has indicated that he has already consulted with a capable advertising company to handle the advertising during the reboot of the energy drink business. However, shareholders should remain vigilant to insure that history is not repeated.
These links to my posts back in 2014 provide detailed information that every prospective inventor should read before purchasing DNAX stock. You should take the time to read them and learn:
DNA Energy has saturated the Dallas/Fort Worth Metroplex market
Wednesday, 08/06/14 03:13:58 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105043539
DNA ENERGY NO LONGER AVAILABLE IN DALLAS/FORT WORTH METROPLEX
Friday, 09/19/14 10:16:03 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=106452661
WHY DNAX IS A BAD CHOICE TO PURCHASE
Tuesday, 10/21/14 02:28:43 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=107405839
"Way to be 11 hours late on that notice!"
"Not only deletes them, he changes his posts as well. Just watch."
"$DNAX could a mod put up the new information in the ibox that we have a warehouse now and take down the old news about 2014,we have a new CEO sence then and its a totally a different story now and does not belong up there"
"Need a good sales team!!!"
"I tried the molecular melon last week. AMAZING! Much better than Gatorade."
"DID YOU KNOW THERE ARE PEOPLE WHO STILL LIVE IN COUNTRIES WITH NO WATER!!!"
"Expects clerks to know the history of the drinks they carry. My clerks are only required to know prices."
"ed the trader you stay back there in 2014 with the old ceo,DNAX is in 2016,soon to be 2017 with a new ceo with great plans.To ask a couple of clerks in a couple of stores how dna is selling,and from that conversation you think you know the whole stores business,and you think you know enuff to be posting what the new ceo should be doing."
"DNA Energy Drinks were not a failed product, DNA Energy Drinks was a failed company."
"How do we know the product did not sell well. How do we know it was not management's lack of managing the product in the locations. All I can say is when I got sent My sample pack from DNA and stuck it in my cooler it sold just as well as any other energy drink."
THE RISE AND FALL OF DNA IN 2014
These links to my posts back in 2014 provide detailed information that every prospective inventor should read before purchasing DNAX stock.
Although I now believe that DNAX is a good stock to buy and hold, this information instructs about how DNA failed to capitalize on an amazing opportunity back in 2014 shortly before the energy drinks were pulled completely from the market.
Once the energy drinks were pulled from the market, the remaining inventory in DNA's warehouse was liquidated at a loss to Big Lots. Big Lots discount retail stores in several locations around the country sold that remaining inventory for 50 cents per can.
You should take the time to read these posts and learn:
DNA Energy has saturated the Dallas/Fort Worth Metroplex market
Wednesday, 08/06/14 03:13:58 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105043539
DNA ENERGY NO LONGER AVAILABLE IN DALLAS/FORT WORTH METROPLEX
Friday, 09/19/14 10:16:03 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=106452661
WHY DNAX IS A BAD CHOICE TO PURCHASE
Tuesday, 10/21/14 02:28:43 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=107405839
"Is the TA gagged here?"
"And who do you think is going to generate sales? It won't be Adrian, as he does not have any experience in this field. He will need to hire a team to promote, market and sell this. The cost this will take to get to market will trump by far any small revenue earned after that."
My guess is the marketmakers let the PPS hit 0.0002 for a second to generate more excitement, and then they stacked some of their sell orders back on the ask which pushed the price back to 0.0001.
No one can really figure that there were over 500 million shares that longs wanted to dump at 0.0001.
Instead, this is going to be Adrian raising cash for production of product, and he is selling new shares (via investors) to do it. Yup, that means a higher O/S and that means dilution. Anyone here should have realized long ago that the new reboot of the business isn't going to happen without funding from somewhere...
"In discussions with several Miami based co-packers, DNA Brands has negotiated the majority of any product to be held at and shipped from the co-packing facility."
"I also think newly produced product will be in the warehouse faster than 75 days."
"I push the wedding back to 2017. I still have your message saved. Hope we see .005 by May. It looks pretty good so far."
"THIS IS LIGHTNING IN A BOTTLE!!!"
"Adrian needs to get in contact with these guys to merge with them maybe lol. They might go big soon. I see the drink for sale all over CA now...maybe they want to go public with a stock or be bought LOL!!
http://www.51fiftyenergydrink.com"
In the last PR, Adrian said that because the Web server is being modified, and the e-mail server and the Web server use the same domain name (and possibly the same server), sometimes the e-mail server is not working because of the work on the Web server.
If your contact with Adrian cannot get through to him via e-mail, just pick up the phone to see what will happen when you call him. Phones are not dependent on DNA'S server! ; )
Take all of your thoughts on the upcoming year for DNA Brands, and multiply the time frame for each event by a factor of 5 to turn your one year plan into a five year plan. Then, you might be close to what may be possible.
Production in 15 days? Especially when we are in the middle of the Christmas/New Year business dead zone?
Change that to 75 days, and that is a reasonable time frame to have newly produced product sitting in the warehouse. Things usually do not happen overnight. They take some time... but the acquisition of the new headquarters for DNA Brands is a great step to laying a strong foundation for the reboot of the business.
"Getting the warehouse and the office is a good sign. But he really should update us on any debt carried over and how much is left. I have a feeling that is what we are currently dealing with."
"One thing for sure The float is not 25 billion and to question if it is."
"Most investors realize if the float was increased to 25 billion there would have to be in 8K correct?"
"Okay, Adrian mention modifications to productineline equip. I guess he was talking about someone elses equipment. Your right im wrong or"
"They should use a third party distributor and than they won't have to store the product or physically produce it themselves."
"Even with the current share structure and with the right PR it could still get to around .05 don't you think?"
"I believe Parkside creates the formula for the drink then DNAX owns a production line machine that needs some modifications as Adrian stated in the PR."
"Come on Adrian give us a Florida distribution agreement!!!! He's got to have something by now..remember he went up and down Florida to try and strike a deal. I'm sure he talked to alot of people that already had the brand in stores and would want it back."
"How should Adrian address the debt issue? If debt was paid from dilution they would dilute 15 billion shares at .0001 and that would be terrible!!!! Dna is 1.6 million in debt based off of last filing!!"
"He doesn't have the money for a run. Remember...shoestring budget! "
Adrian McKenzie stated the following: "We have been working with a few loyal shareholders to secure the funds to allow us to methodically relaunch the Energy Drink Line back into the marketplace in early 2017. The ultimate plan is to put 3 of our Most Popular DNA Energy Drinks back into distribution but to also add on additional product lines as well (non-carbonated/functional drinks)."
"You just bashing away..."
"He just needs to lease some space in a warehouse when and if he ever is ready to actually produce..."
"My favorite part of their website is their address. It's in a strip mall LOL
300 E. Oakland Park Blvd.
#404
Wilton Manors, FL
33334"
On Thursday, Adrian filed with the Colorado Secretary of State an amendment to the Articles of Incorporation.
The big question is how that is different from the previous amendment, and if it is not different, why was it filed?
"Just because he made an appearance and is continuing to put on the facade of running a business, doesn't mean he's actually running a business. 10 months so far, and ZERO accomplished toward that end. Let's get one piece of actual evidence, that can be verified, that he's working toward selling the product, and go from there."
"Website is Bad Ass!!!"