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THE RISE AND FALL OF DNA IN 2014
In 2014, Eric Fowler was the CEO of DNA Brands, Inc. Fowler executed several actions to intentionally sabotage the company. For instance, there was the debacle where Fowler publicly claimed that DNA had a new distribution agreement with the Trenton Coca-Cola Bottling Company. This was completely false.
http://finance.yahoo.com/news/dna-brands-retracts-previously-released-230852159.html
Fowler also sunk most of the company’s funding into the purchase of excess inventory, and he claimed that he had enough new distribution agreements to warrant the additional purchase of inventory. This was also false, and it left the company with too much inventory and insufficient funding to advertise their products.
This set the stage for the complete breakdown of the company until it became completely dormant.
Shortly after these events, Fowler resigned from DNA, and Melvin Leiner took over as Interim CEO. Leiner appeared to do the best that he could with what he had left to use. However, the damage had already been done, and the business imploded.
Once the energy drinks were pulled from the market, the remaining inventory in DNA's warehouse was liquidated at a loss to Big Lots. Big Lots discount retail stores in several locations around the country sold that remaining inventory for 50 cents per can. By the end of 2015, Leiner himself described DNA as a dormant business.
In February of 2016, Adrian McKenzie took over control of DNA Brands, Inc. as the new and current CEO.
Although I now believe that DNAX is a good stock to buy and hold, this information instructs about how DNA previously failed to capitalize on an amazing opportunity back in 2014 shortly before the energy drinks were pulled completely from the market. To avoid a failure as the reboot of the energy drink business gets underway, it is vital that the current management not repeat the same mistake in 2017 of ignoring marketing and advertising of the products once they re-enter the retail market. Fortunately, McKenzie has indicated that he has already consulted with a capable advertising company to handle the advertising during the reboot of the energy drink business. However, shareholders should remain vigilant to insure that history is not repeated.
These links to my posts back in 2014 provide detailed information that every prospective inventor should read before purchasing DNAX stock. You should take the time to read them and learn:
DNA Energy has saturated the Dallas/Fort Worth Metroplex market
Wednesday, 08/06/14 03:13:58 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105043539
DNA ENERGY NO LONGER AVAILABLE IN DALLAS/FORT WORTH METROPLEX
Friday, 09/19/14 10:16:03 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=106452661
WHY DNAX IS A BAD CHOICE TO PURCHASE
Tuesday, 10/21/14 02:28:43 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=107405839
THE RISE AND FALL OF DNA IN 2014
These links to my posts back in 2014 provide detailed information that every prospective inventor should read before purchasing DNAX stock.
Although I now believe that DNAX is a good stock to buy and hold, this information instructs about how DNA failed to capitalize on an amazing opportunity back in 2014 shortly before the energy drinks were pulled completely from the market.
Once the energy drinks were pulled from the market, the remaining inventory in DNA's warehouse was liquidated at a loss to Big Lots. Big Lots discount retail stores in several locations around the country sold that remaining inventory for 50 cents per can.
You should take the time to read these posts and learn:
DNA Energy has saturated the Dallas/Fort Worth Metroplex market
Wednesday, 08/06/14 03:13:58 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105043539
DNA ENERGY NO LONGER AVAILABLE IN DALLAS/FORT WORTH METROPLEX
Friday, 09/19/14 10:16:03 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=106452661
WHY DNAX IS A BAD CHOICE TO PURCHASE
Tuesday, 10/21/14 02:28:43 PM
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=107405839
My guess is the marketmakers let the PPS hit 0.0002 for a second to generate more excitement, and then they stacked some of their sell orders back on the ask which pushed the price back to 0.0001.
No one can really figure that there were over 500 million shares that longs wanted to dump at 0.0001.
Instead, this is going to be Adrian raising cash for production of product, and he is selling new shares (via investors) to do it. Yup, that means a higher O/S and that means dilution. Anyone here should have realized long ago that the new reboot of the business isn't going to happen without funding from somewhere...
In the last PR, Adrian said that because the Web server is being modified, and the e-mail server and the Web server use the same domain name (and possibly the same server), sometimes the e-mail server is not working because of the work on the Web server.
If your contact with Adrian cannot get through to him via e-mail, just pick up the phone to see what will happen when you call him. Phones are not dependent on DNA'S server! ; )
Take all of your thoughts on the upcoming year for DNA Brands, and multiply the time frame for each event by a factor of 5 to turn your one year plan into a five year plan. Then, you might be close to what may be possible.
Production in 15 days? Especially when we are in the middle of the Christmas/New Year business dead zone?
Change that to 75 days, and that is a reasonable time frame to have newly produced product sitting in the warehouse. Things usually do not happen overnight. They take some time... but the acquisition of the new headquarters for DNA Brands is a great step to laying a strong foundation for the reboot of the business.
On Thursday, Adrian filed with the Colorado Secretary of State an amendment to the Articles of Incorporation.
The big question is how that is different from the previous amendment, and if it is not different, why was it filed?