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Ty Stone National Anthem Sound Check at Comerica Park Friday Afternoon for Kid's Concert Friday Night:
Oh ladies?? Look above in iBox!!!!!!!!!!!
Kid Rock RIFF schedule:
http://www.wrif.com/events/
We saw you paint the tape again. No biggie. Next week she will be done.
WRIF broadcasting live from Cheli's in Detroit RIGHT NOW! Badass on the air, chili contest...til 7 EST.
Then the after concert party at Paradime!
http://wrif.com/content/2009_07kidrockfri.asp
Click Listen Live
Kid Rock supposed to be on at 6PM. Is it live or is it??
Well, the stock went nuts on volume with over 300K shares bought...
The instant the first Kid Rock Beer was bought and sold and drank at Chelis in Detroit.
Historic.
This could be the first time in history...
That the number of individual products sold for the company equals the market cap number.
Welcome to the world of DKAM eh?
(Don't make me do the math)
Well, and on to more important matters....
The CEO of DKAM says, "This is technically the best product we've ever produced."
and then...
Kid Rock is all over the press touting this beer FOR the people.
and then...
We hear 400-500 distributors nationwide
and then...
The beer is introduced in Michigan today to a resounding amount of press
and then...
We see the stock not only printing all time lows today
and then...
It is trapped on all time lows for 18 weeks
because....
There is no reason. None in this world.
Oh wait!
I found one! Here is the reason! The only one!
"Because I cannot possibly hold this stock any longer to enjoy the success of Badass Beer and the huge increase in sales for DKAM as a result of it. I simply must sell today on the launch of Badass because it seems fitting to celebrate the magnitude of this day by making sure I do not own a single share. After all, if it can't move for 18 weeks, then it certainly will never, ever go up again on days like this, or any other good news. Plus, all I can rely on is sales figures from last year as an indicator of the future for this company. Today's first product introduction from the company in 2 1/2 years means nothing whatsoever. I am content to let the manipulators steal my shares. That's what I live for."
Correct! She got away with buying the .20, and then painting 100 at the .30. But too many in the way now. .13 coming.
Coop...you might have hit it!
"This Bad's for you!" I like it!
I was rather enjoying...
"If it's not a Badass Beer..then it's just Asswater." LOL
or
"Badass Beer!...Anything else is just a waste of time."
or
"It's not just beer...it's BadAss Beer!"
or
"Badass Beer...you don't need to tell anyone it's drinkable!"
or
"Show us your ass...Badass Beer style!"
So many possibilities!
Show us your ass...Badass Beer style!
Kid Rock revs up for a blockbuster two-night stand at Comerica Park
BY BRIAN McCOLLUM • FREE PRESS POP MUSIC WRITER • July 16, 2009
Read Comments(5) RecommendPrintE-mail this articleLetter to editorShare
FacebookTwitterDiggDel.icio.usRedditNewsvineBuzz up!
For Detroit's rock audience, they don't come much bigger than this.
When Kid Rock walks onto the Comerica Park stage at about 9:15 p.m. Friday night, greeted by the roar of 38,000 hometown fans, he'll also be stepping into the annals of hometown music lore. Rock's two-night stand at the downtown stadium isn't just the latest high point in his storied career. It's a signature moment for Detroit rock.
In the region that still knows him as Bobby Ritchie, it's a feather in the cap for both Rock and the fans who have faithfully followed his evolution into one of the most heralded showmen in popular music -- the Detroit ambassador with the electrifying show. These dates, his first headlining stadium gigs in Detroit, culminate a tight, enduring relationship.
"It just made sense," says Rock, who's found himself in a reflective mood with the weekend approaching. "With all the steps we've taken, from the small clubs, to the Palace, the shows at Pine Knob, all the things we've done, it felt like it was finally the right time."
This weekend's stand is the most notable hometown concert event since Eminem's Ford Field shows in 2003. That two-night run caught the rapper at the crest of his explosive career, a shining moment amid his meteoric rise.
Kid Rock's Comerica Park triumph comes with a different sort of context. It's part of a lengthy, steady climb for the Romeo-born musician, who has tapped a seemingly endless well of hometown interest since his first local headlining gig 20 years ago at the Majestic Theatre.
Rock has played to plenty of big crowds during his career, including festival gigs like last summer's Rock im Park event in Germany, with its audience of 65,000. And with a new Rick Rubin-produced album coming down the pike, he's already talking about a national stadium run for summer 2010. But when it comes to meaningful dates, nothing quite measures up to this Comerica Park two-fer, says Rock.
With bombers flying overhead and street parties leading up to both shows -- which include openers Lynyrd Skynyrd (Friday) and Cypress Hill (Saturday) -- a blockbuster aura will accompany the proceedings. Onstage, with a crew filming for a possible DVD, Rock's sets with his Twisted Brown Trucker band won't stray far from the tried and true.
"The body of it is going to be pretty similar. You never want to go too far left and (screw) things up," he says. "This is special, so the sound and lights have been beefed up, there are new effects, a new song I'm writing for the encore. But mostly it's the spirit and the vibe that will make it incredible."
Patrick Papalas of Brownstown Township didn't need any convincing. When Friday's show was announced in April, the 45-year-old industrial painter and his wife immediately kicked into action, spending hundreds of dollars for high-end seats.
It will be his 10th Kid Rock concert.
"He always comes back to where he's from and does an unbelievable show," says Papalas. "The people here just love him, and they love him because he is who he is. He doesn't have a façade going on. He's Bobby from Detroit and he loves it. That's his connection with people -- that he's so real."
Papalas opted to go big, but not every Comerica Park concertgoer had to. Rock reprised a concept he rolled out last year -- one that's been nicked by other touring artists -- to offer a budget package deal: six upper-deck seats for $99. That's precisely the sort of move that helps endear Rock to his hometown, says Papalas. "It's a big deal, especially for this city right now," says Papalas. "There are a lot of people out of work, and seeing his show just kind of gives you that hope."
Dave Clark of promoter Live Nation has watched from the front lines as Rock's hometown legend has grown. Talk of a Detroit stadium gig had bubbled behind the scenes for several years, spurred by Rock's knack for selling out multiple nights at area arenas and amphitheaters.
"It seems like no matter how many times he plays, the fans not only come back, the base continues to grow," says Clark. "It's almost like a badge of honor to say how many Kid Rock shows you've been to."
"I've heard that for 20 years now," Rock says with pride. "It's really been word of mouth. To build something like this, to give people a great show -- I've worked hard at that. I've gotten consistently better. I can feel it when I'm onstage, whether it's my singing, the band, the production, the song selection.
"But as much as I'd like to think it's about the music, I know it's about everything. We've always treated our people right, always been fair with ticket prices."
On a Saturday morning in April, Clark watched with little surprise as tickets for Rock's first Comerica Park show sold out in about 27 minutes. Three weeks later, amid online fan petitions to add a second night, Rock and Live Nation did just that.
It's all enough to prompt a moment of modesty from the artist best known as a hotshot, who describes the weekend as a way to celebrate "with the people I love most, who I know care about me."
"The whole thing really feels bigger than me," he says. "And you know me -- when I step onstage as Kid Rock, there's nothing bigger than me.
"But with the times right now, it feels like it's about something more than just myself. It's about this city, this area. We need an escape, and this is a way to celebrate something good, something fun. I'm being very vocal about that."
Contact BRIAN McCOLLUM: 313-223-4450 or mccollum@freepress.com
http://www.freep.com/article/20090716/ENT04/907160306/1035/ENT
So, I sent a distributor to Drinks to do the dog and pony show of getting set up for BadAss Beer. Report back says all is a go. Interesting to note in the context of the conversation it was mentioned that distributor interest is exceedingly high..."right now between 400-500 from all across the country."
Last week I demonstrated how BadAss should garner 10% of the 531,000+ retail beer accounts in the US, with also 10% of the 2500+ distributors of beer nationwide.
From this, and from my report last week, we know that the average distributor handles 200 accounts. That is 80000 retailers handling BadAss nationwide..give or take. The average per capita consumption of beer is two kegs per year.
So, try this on for size. If every retailer has ONE...just ONE "per capita" customer drinking BadAss Beer, it is $10,400,000 in sales for DKAM.
Kid has some 5 million fans. The math is staggering now.
Oh....and here's where the first kegs will be tapped tomorrow.
http://detroit.metromix.com/restaurants/american/chelis-chili-bar-and-foxtown-theatre-district/347777/content
Funny you should say that Corp. As soon as I read that this morning, we went running for the Blue Angels. That's my quess, if not paratroopers landing right into the stadium, or a lift off by Kid himself.
This absolutely has to be the funniest thing I have ever heard of!
So get this! LIQR forms contracts with companies. They ship their products to warehouses. When LIQR sells some stuff, they get it from the warehouse. But then they use the money to pay for other stuff...you know..it's called KITING. Then the companies say, "Where is our money?" Finally they stop shipping them products.
LIQR then turns around and finds them in Breach of Contract for not filling orders.
Now this is the hilarious part! This is what CEO's go to jail for in the big bad world of Wall Street.
They "liquidate" the supplier's inventory. But read the filings. It is "termed" liquidated as ownership merely passes from the supplier to LIQR. So, now LIQR holds that inventory AS their own in their warehouses.
What do they do? They IMMEDIATELY BOOK IT AS "OTHER SALES"!!!!
What other sales?? They haven't sold a thing!!!!
Then, they turn around and sell it to their customers in the following quarters, and book it as sales again!!
OMG!! It is a freak show!!! And we have front row seats.
P.S. Read the filings. They liquidate on paper. They do not send it to some flea market where somebody buys the identical amount of the cost of what they took from the supplier.
LIQR is so done.
It's all wrong! All of it!!!
I'm not even going to attempt to tell you why. It is ALL spelled out.
For starters, a Liquidation Clause is what it is. It is an attempt to make whole.
If Drinks has more liquidated than it owes, then they lose. If the liquidation is not enough to cover LIQR, then they lose.
No matter either, you CAN NOT sue for damages beyond a Liquidation Clause.
Further, the entire argument is moot and invalid. You cannot sue for lost sales.
You weren't attacked in that post. Outside of the company, it only references one individual...Brandy Christine.
No one can be held accountable for a personal attack against someone who may or may not be their alias.
Uhhh excuse me, but you're going to lie also? LIQR Group LOST $49,000 last quarter. They have filed $159K in profits for the first 9 months of 2009. Yeah! get excited right?
Just one problem. A BIG problem. They STOLE $194,000 of inventory from their suppliers and booked it as PROFIT.
NET....NET
Loss of ((((($35,000)))) for the last 9 months.
LIQUOR GROUP WHOLESALE, INC.
STATEMENTS OF OPERATIONS
FOR THE THREE AND NINE MONTHS ENDED MAY 31, 2009
AND MAY 31, 2008 (UNAUDITED)
For the Three Months Ended For the Nine Months Ended
May 31, May 31, May 31, May 31,
2009 2008 2009 2008
--------------------------- --------------------
SALES
Related party $ 89,014 $ 80,463 $ 288,087 $ 372,745
Other (net) 9,070 76,263 192,617 116,506
-------------- ------------ --------------- -------------
98,084 156,726 480,704 489,251
COST OF SALES (39,664) (117,596) (248,895) (379,637)
-------------- ------------ --------------- -------------
GROSS PROFIT 58,420 39,130 231,809 109,614
-------------- ------------ --------------- -------------
OTHER INCOME
Vendor contract terminations 92,152 - 188,917 -
Interest 6,039 - 6,039 -
-------------- ------------ --------------- -------------
98,191 - 194,956 -
-------------- ------------ --------------- -------------
OPERATING EXPENSES
Stock issued for compensation expense (see Note 7) 135,000 - 135,000 -
Professional, consulting, and
administrative costs, (which includes
$31,000 in stock issued for professional
and consulting fees for both three and
nine months ended May 31, 2009 (see Note 7)) 52,816 5,759 83,789 20,706
Insurance - 4,110 - 12,330
Interest expense 3,820 3,392 10,995 9,952
Rent - related party 3,000 3,500 11,391 9,500
Licenses and fees 100 60 1,344 9,494
Bank charges 1,231 2,412 2,514 6,248
Other 9,693 367 22,653 5,892
-------------- ------------ --------------- -------------
205,660 19,600 267,686 74,122
-------------- ------------ --------------- -------------
INCOME (LOSS) BEFORE PROVISION
FOR INCOME TAXES (49,049) 19,530 159,079 35,492
PROVISION FOR INCOME TAXES - - - -
-------------- ------------ --------------- -------------
NET INCOME (LOSS) $ (49,049) $ 19,530 $ 159,079 $ 35,49
----------------------------------------------------------
OTHER INCOME
Vendor contract terminations 92,152 - 188,917 -
Interest 6,039 - 6,039 -
-------------- ------------ --------------- -------------
98,191 - 194,956
Good morning boys and girls. Let's grab us a cup of coffee and chat for awhile.
Be it that DKAM signed a distribution agreement with LIQR on July 8, 2008, and subsequently, LIQR has filed a Breach of Contract Claim against DKAM, then it is obvious that any discussion about LIQR here is considered on topic as it relates to DKAM. With that said, allow me to illustrate a few things to you.
I had occasion to spend last evening with a rather respected Corporate Attorney. For now, we'll just call him Uncle Sam. Uncle Sam shared some wisdom and insight with me and I thought I'd pass it along.
First:
On July 15, 2009, LIQR released its 10-Q and accompanying press release. In that press release, it stated the following:
Liquor Group Wholesale Finishes 27th Consecutive Profitable Period
JACKSONVILLE, Fla., Jul 15, 2009 (GlobeNewswire via COMTEX) -- Liquor Group Wholesale (OTCBB:LIQR) posted its Fiscal 3rd Quarter results today, documenting twenty-seven periods of consecutive accrued profitability.
Now, this would be an out and out lie, and a blatant attempt to deceive on a number of fronts. The company says in their headline statement that it is the 27th Consecutive Profitable Period. Below are the financials for this "period":
LIQUOR GROUP WHOLESALE, INC.
STATEMENTS OF OPERATIONS
FOR THE THREE AND NINE MONTHS ENDED MAY 31, 2009
AND MAY 31, 2008 (UNAUDITED)
For the Three Months Ended For the Nine Months Ended
May 31, May 31, May 31, May 31,
2009 2008 2009 2008
--------------------------- --------------------
SALES
Related party $ 89,014 $ 80,463 $ 288,087 $ 372,745
Other (net) 9,070 76,263 192,617 116,506
-------------- ------------ --------------- -------------
98,084 156,726 480,704 489,251
COST OF SALES (39,664) (117,596) (248,895) (379,637)
-------------- ------------ --------------- -------------
GROSS PROFIT 58,420 39,130 231,809 109,614
-------------- ------------ --------------- -------------
OTHER INCOME
Vendor contract terminations 92,152 - 188,917 -
Interest 6,039 - 6,039 -
-------------- ------------ --------------- -------------
98,191 - 194,956 -
-------------- ------------ --------------- -------------
OPERATING EXPENSES
Stock issued for compensation expense (see Note 7) 135,000 - 135,000 -
Professional, consulting, and
administrative costs, (which includes
$31,000 in stock issued for professional
and consulting fees for both three and
nine months ended May 31, 2009 (see Note 7)) 52,816 5,759 83,789 20,706
Insurance - 4,110 - 12,330
Interest expense 3,820 3,392 10,995 9,952
Rent - related party 3,000 3,500 11,391 9,500
Licenses and fees 100 60 1,344 9,494
Bank charges 1,231 2,412 2,514 6,248
Other 9,693 367 22,653 5,892
-------------- ------------ --------------- -------------
205,660 19,600 267,686 74,122
-------------- ------------ --------------- -------------
INCOME (LOSS) BEFORE PROVISION
FOR INCOME TAXES (49,049) 19,530 159,079 35,492
PROVISION FOR INCOME TAXES - - - -
-------------- ------------ --------------- -------------
NET INCOME (LOSS) $ (49,049) $ 19,530 $ 159,079 $ 35,492
============= ============ ============ =============
Average common shares outstanding 11,282,863 9,512,851 10,109,339 9,509,188
Fully diluted common shares outstanding 54,188,563 52,418,551 53,015,039 52,414,888
Basic earnings (loss) per common share $ (0.004) $ 0.002 $ 0.016 $ 0.004
Fully diluted earnings (loss) per common share $ (0.001) $ - $ 0.003 $ 0.001
You can clearly see above a $49K LOSS is not a profit. Sure, they quantify it as "accrued" profit within the press release. But that isn't what they said in the headline. This is fraud and actionable by the SEC even though they try to gloss it over by saying they earned a profit before they issued some stock.
Also, big no no! You cannot reference 27 previous reporting periods when you've only been public for three reporting periods.
Second:
During the peiod reported, the company issued shares for Investor Relations. This would be a stock payment to one Brandy Christine.
Is is also noted as such:
5/13/2009 Common Stock 100,000 $20,000
Professional Consultants Services
Third:
The company claims to have recorded 27 profitable periods in a row. LIQR has been a publicly traded company for 3 quarters. The SEC does not recognize the unaudited and unverifiable results of a private company, for filings or comparative purposes. Any reference to those results, and claims thereof are fraud.
Four:
On July 15, LIQR included these statements in its 10Q for the THIRD FISCAL QUARTER of 2009:
During the past quarter, as is a normal part of business operations, certain vendors failed to honor their agreements with the Company by not accepting exchanges, returns, or meeting required marketing and other program commitments. As permitted by the agreements with these vendors, and after a six-month notice, the Company liquidated the vendors' inventory to cover the vendor obligations under the agreements. The liquidation of the vendors' inventory resulted in income of $96,765 and $92,152 in the second and third quarter of fiscal year 2009, respectively, for a total of $188,917 for the nine months ended May 31, 2009. While the suppliers may dispute the Company's action, the Company believes any resolution of such disputes will not have a material effect on the Company's financial condition.
The Company is dependent upon payment from related parties of trade receivables totaling $1,905,406. Also, the Company may accept returns of product from its customers, which may not be fully offset by a reduction in trade payables or supplier buy backs. If nonpayment of related party trade receivables, defaults on supplier contracts, or early termination of significant contracts including those with related parties were to occur, these events would likely have a material effect on the Company's financial condition.
The Company's liability insurance was not renewed for the fiscal year ending August 31, 2009, due to excessive premiums. Accordingly, the Company will self-insure for any claims arising subsequent to August 31, 2008.
Yet, on July 15, LIQR made this statement in its earnings press release:
The Company's sales force continues to outpace major supplier inventories. All but one major supplier was able to fulfill outstanding back-orders: Drinks Americas (OTCBB:DKAM) left confirmed orders generated during the last several quarters of more than $830,000 unfilled and did not reimburse Liquor Group for more than $60,000 in marketing expenses. Liquor Group has taken legal action against DKAM to recover revenues and expenses lost.
All but one major supplier was able to fulfill outstanding back orders and that was Drinks Americas? It plainly says in the 10-Q that $92,152 was liquidated from a supplier who was unable to fulfill its order obligations. That supplier was NOT Drinks Americas. It was someone else. So, LIQR lied again.
Further, of those two amounts listed, there have been no Breach of Contract lawsuits filed against any party responsible for those subsequent liquidations.
Five:
Beginning July 8, 2008, LIQR group has issued various press releases referencing distribution news relating to its agreement with Drinks Americas. Liquor Group never once referenced Drinks Americas as a publicly traded company, nor did they give the stock symbol of DKAM. Once the 6 month notice was given that Drinks was not compliant with fulfilling orders on December 19, we then see the symbol referenced once in a February news release. DKAM is listed once again, in the Breach of Contract filing on July 1. However, in the 10-Q issued on July 15, we see the company Drinks Americas noted once, and then referred thereafter as DKAM no less than FIVE times in one paragraph.
On June 30, 2009, the Company filed a breach of contract claim against Drinks Americas Holdings, LTD / Drinks Americas, Inc. ("DKAM") claiming damages in excess of $1.95 million. The Company documented the failure of DKAM to pay their contracted and agreed marketing obligations totaling $7,000 per month for each month of the contract beginning May 2008 to the time of the filing; as well as DKAM's failure to fulfill back order obligations to Liquor Group customers in 18 States in excess of $830,000. Under the terms of our contract with DKAM, the contract entitles the Company to triple damages against DKAM, which now exceed more than $2.0 million. Further details of the claim can be found in the Company's filing on Form 8-K dated July 1, 2009.
This would be considered as tortious and malicious intent on the part of LIQR to further damage the business of Drinks Americas beyond any Breach of Contract claims to make LIQR whole again. This would be immediately actionable in any court. Drinks Americas can seek an immediate injunction and gag order.
Six:
Drawing back to number FOUR above, this is where it gets really good. The earnings release of July 15, 2009 for Liquor Group (LIQR) is for the 3rd Fiscal Quarter of 2009. The statement above is dated June 30, 2009, and references an action by the company outside of the reporting period. Therefore, it solidifies guilt on the part of LIQR to enact tortious and malicious intent to damage Drinks Americas beyond the Breach of Contract claim. Once again, Drinks can seek an immediate injunction and gag order.
Further, LIQR cannot include items in its earnings release that occurred after the reporting period. This renders the entire release void, and is actionable by the SEC for filing false results.
Seven:
Here is the definition of Liquidation Damages Clause:
Liquidated damages (also referred to as liquidated and ascertained damages) are damages whose amount the parties designate during the formation of a contract for the injured party to collect as compensation upon a specific breach (e.g., late performance).
When damages are not predetermined/assessed in advance, then the amount recoverable is said to be 'at large' (to be agreed or determined by a court or tribunal in the event of breach).
At common law, a liquidated damages clause will not be enforced if its purpose is to punish the wrongdoer/party in breach rather than to compensate the injured party (in which case it is referred to as a penal or penalty clause). One reason for this is that the enforcement of the term would, in effect, require an equitable order of specific performance. However, courts sitting in equity will seek to achieve a fair result and will not enforce a term that will lead to the unjust enrichment of the enforcing party.
In order for a liquidated damages clause to be upheld, two conditions must be met. First, the amount of the damages identified must roughly approximate the damages likely to fall upon the party seeking the benefit of the term. Second, the damages must be sufficiently uncertain at the time the contract is made that such a clause will likely save both parties the future difficulty of estimating damages. Damages that are sufficiently uncertain may be referred to as unliquidated damages, and may be so categorized because they are not mathematically calculable or are subject to a contingency which makes the amount of damages uncertain.
Every distributor contract at Liquor Group contains a Liquidation Clause. This "Clause" shall be held provided any supplier is found in Breach of Contract. By law, a Liquidation Clause cannot contain any penalties of any kind. The Liquidation Clause, in effect by design, takes into account that which will make the company whole again.
LIQR is seeking to be enriched by their Claim for Relief. Therefore, it renders their claim invalid.
Furthermore:
LIQR made the following statement in its 10-Q filed on July 15:
Other income I $98,191 * Includes the income recorded from vendor contract terminations and liquidation of vendor inventories. The Company also began
assessing interest on outstanding monthly accounts receivable balances in this quarter.
LIQR has a Liquidation Clause in effect for all suppliers. Therefore, they cannot arbitrarily begin assessing penalties of any kind. This invalidates the Liquidation Clause. This invalidates the company's ability to liquidate supplier's inventories. This renders a Breach of Contract claim as invalid and will be thrown out of court.
Eight:
For the periods ending Oct. 31, 2008, and Jan. 31, 2009, DKAM had sales of $1.145 million. LIQR contends on Dec. 19 that DKAM was deficient in filling $300K of orders. How is it the company is fulfilling everybody else's orders for the months from 8/2008-1/31/2009 and not a single bit of product is being filled for LIQR? Something must have prevented DKAM from filling those orders. DKAM had plenty of product available. The ONLU obvious answer is they were not getting paid by LIQR, and therefore stopped shipping product to them.
On Jan. 31, DKAM had $492K in Accounts Receivable. The law clearly states that if LIQR owes DKAM $1 or more in payments, then no Breach of Contract can be claimed. No Liquidation Clause can be enacted.
Nine:
From the 10-Q filed July 15 for LIQR:
The liquidation of the vendors' inventory resulted in income of $96,765 and $92,152 in the second and third quarter of fiscal year 2009, respectively, for a total of $188,917 for the nine months ended May 31, 2009.
Therefore, there are other parties who may be enjoined in a counter suit against LIQR as the current Breach of Contract suit filed by LIQR is pre emptive in nature and invalid.
Ten:
On July 15, LIQR made the following statement in its Earnings Press Release:
The Company's sales force continues to outpace major supplier inventories. All but one major supplier was able to fulfill outstanding back-orders: Drinks Americas (OTCBB:DKAM) left confirmed orders generated during the last several quarters of more than $830,000 unfilled and did not reimburse Liquor Group for more than $60,000 in marketing expenses. Liquor Group has taken legal action against DKAM to recover revenues and expenses lost.
The company states $60,000 is past due in marketing expenses. On July 15, in LIQR's 10-Q, the following statement exists:
After a courtesy five day notice sent on June 15, 2009, approximately $103,524.28 of Drinks Americas' inventory remaining in Liquor Group possession was declared liquidated per the terms of the contracts, and is now wholly owned by Liquor Group. The funds from the liquidation have been used to help defray Drinks Americas' marketing debt obligations to Liquor Group, which will still remain mostly unanswered.
LIQR claims they were owed $60,000 in marketing expenses. (This amount reflects their stated $7000/month for 9 months, give or take. They are obviously calculating a "per diem.") However, per the Liquidation Clause, they took control of $103,524.58 of "cost basis" inventory. How is it that $103K "helps defray" the marketing expenses of $60K due to LIQR? It cannot. It is 70% above the amount owed.
Per the law, LIQR has been made whole. No Breach of Contract claim can be made.
Further, LIQR was holding $103,524.58 of DKAM inventory for over 6 months with $300,000 in orders received and made NO attempt to fill any customer orders with it. Therefore, they are in direct violation of the contract with DKAM.
Eleven:
Ahhhh! My favorite part!
The Company's sales force continues to outpace major supplier inventories. All but one major supplier was able to fulfill outstanding back-orders: Drinks Americas (OTCBB:DKAM) left confirmed orders generated during the last several quarters of more than $830,000 unfilled and did not reimburse Liquor Group for more than $60,000 in marketing expenses. Liquor Group has taken legal action against DKAM to recover revenues and expenses lost.
The law is pretty clear and straightforward.
You CAN NOT sue for lost sales and revenues. You can only sue for lost profits. The Breach of Contract Claim on file in Liquor Group vs. Drinks Americas is completely invalid.
So toy around all you want with 86 mil, or 94 mil, or whatever mil. It is immaterial and once again an effort to draw attention away from the real news of the day....of the week...of the year.
Drinks has money to fund operations
Drinks has seen new markets for Olifant open up all over the West just from Snoop's Tour and a 40% increase in incremental revenue.
Drinks is releasing a soft launch of Kid RocK Beer this week under a plethera of news releases
Drinks has new products out, and on the shelves that it did not have a year ago
And in within 6 months, Drinks will have somewhere between 22-28 million shares outstanding and roughly $15=$20 million in cash and be listed on Nasdaq.
Enjoy your day gentlemen.
Kid Rock will host open block parties before weekend shows at Comerica Park
by Jessica Nunez | MLive.com
Tuesday July 14, 2009, 10:34 AM
AP Photo
Kid Rock will perform at Comerica Park Friday and Saturday
Kid Rock will be hosting block parties before his two concerts this Friday and Saturday at Comerica Park, reports The Detroit News.
It sounds like they will be classic Detroit events featuring a chili cook-off, classic car show, motocross exhibition and live music. The best part? They'll be open to the public, right in front of Comerica Park.
The parties start at 2 p.m. and doors for the concerts, which both start at 6:30 p.m., open at 5 p.m.
There are still some tickets available for Saturday's performance with openers Cypess Hill and Alice in Chains, and at the time of this posting, at least one ticket left for Friday's show with Lynyrd Skynyrd.
Kid Rock's American Badass Beer will debut at the concerts.
http://www.mlive.com/entertainment/detroit/index.ssf/2009/07/kid_rock_hosting_open_block_pa.html
Yes sir. But only Europe and Australia.
It was mentioned at the annual meeting that the overseas products will make it here eventually.
OMG!!! Somebody quick! Call the Don! Call the Caymans! Call the Algo Boss! There is a mass hypnosis effect going on with DKAM. They are releasing news and news agencies are actually publishing it as news! As a result, people are believing it to be good news! Sales are up! New orders being placed! This cannot be! It must be stopped! Somebody please call somebody and make it stop or this company might just get even more coverage!
http://www.cnbc.com/id/31919114
http://www.marketwatch.com/story/drinks-americas-olifant-vodka-concert-series-with-snoop-dogg-and-slightly-stoopid-drives-strong-distributor-sales-growth-vs-prior-year
http://news.moneycentral.msn.com/ticker/article.aspx?Feed=BW&Date=20090715&ID=10144671&Symbol=DKAM
http://www.hughpages.com/market/stock_2629_page=0
http://finance.yahoo.com/q?s=dkam.ob&d=t
http://money.aol.com/article/kid-rock-and-drinks-americas/477919
http://www.zibb.com/article/5392221/Drinks+Americas+Olifant+Vodka+Concert+Series+with+Snoop+Dogg+and+Slightly+Stoopid+Drives+Strong+Distributor+Sales+Growth+vs+Prior+Year
http://ca.news.finance.yahoo.com/s/15072009/34/biz-f-business-wire-drinks-americas-olifant-vodka-concert-series-snoop-dogg.html
http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-200907150700BIZWIRE_USPR_____BW5528-4A66GTD0KQPGGIC9SAUIS8O38R¶ms=timestamp%7C%7C07/15/2009%207:00%20AM%20ET%7C%7Cheadline%7C%7CDrinks%20Americas%20Olifant%20Vodka%20Concert%20Series%20with%20Snoop%20Dogg%20and%20Slightly%20Stoopid%20Drives%20Strong%20Distributor%20Sales%20Growth%20vs.%20Prior%20Year%7C%7CdocSource%7C%7CBusiness%20Wire%7C%7Cprovider%7C%7CACQUIREMEDIA
http://www.businesswire.com/portal/site/topix/?ndmViewId=news_view&newsId=20090715005528&newsLang=en
http://digital50.com/news/149284
http://www.upi.com/finance//?GUID=9426017&Page=MediaViewer&ChannelID=3191
http://www.silobreaker.com/nevada-11_85447
http://www.silobreaker.com/oregon-11_84956
Can I bring a certain "Kid" with me? I know he'll have some inspecting of the lines to do. You know? Hands on and such! lmao
By the way, Bob says a HUGE shout out to Drinks and BadAss going out at both shows...and the Block Parties...and of course, with the TV interviews, and the block party feature on TV.
The whole city of Detroit will know, love, and be all over Badass by Saturday. And they will know who DKAM is too.
And I hate that. So many people have tried for three years to keep it such a secret.
Thanks FC.
It's 35982 that is the one they are most worried about.
I expect Corp will figure it out, and a couple others.
It really is a brilliant plan. All you have to do is speak up and present it. Not a thing they can do about that. Especially since not a single basher will ever speak to management. And if one of them calls to ask about it....voila! Basher identified!
Booyah! And see you at $12.
Apparently we have too many longs with their heads up their arses wanting to whine, piss, and moan at every little thing. Rather difficult to believe somebody who is long the stock would go on day after day trying to turn anything into bad news when all there is out there is good news.
Oh, speaking of which, Olifant is ALL brands of Olifant Vodka being promoted. And if anybody watched THE VIDEO CONTAINED IN THE PRESS RELEASE, it clearly shows Olifant Vanilla in several scenes.
I suppose we are supposed to go to the additional, and considerable expense of making up a different banner for every single flavor of every single liquor we offer.
I guess that's why it's 13 cents. Because we missed that major marketing hook.
Correct. And that is the beauty of Freedom of Speech. While everyone is complaining they deserve it in one forum for DKAM and cluttering up the board with all the nonsense about why nothing in the world applies to DKAM that applies to every other stock in the known universe....
All these other forums are going gangbusters about Drinks and all their products....
And not a single basher in sight or complaints about Freedom of Speech.
See what happens when you give the lab rats something to keep them busy?
Go figure.
Just so everyone has it correct.
Your Level 2 is a poor version.
We can see it all perfectly.
Here, read it and tell everyone it is wrong. Tell them there is no way. It is and confirmed.
http://www.themistrading.com/article_files/0000/0348/Toxic_Equity_Trading_on_Wall_Street_12-17-08.pdf
CNBC reports Olifant Sales Up Over 40% At The Distributor Level
http://www.cnbc.com/id/31919114
Drinks Americas Olifant Vodka Concert Series with Snoop Dogg and Slightly Stoopid Drives Strong Distributor Sales Growth vs. Prior Year New Olifant Vodka Markets Open in California, Utah, Idaho, Washington, Oregon, New Mexico and Nevada By: Business Wire | 15 Jul 2009 | 07:00 AM ET Text Size WILTON, Conn., Jul 15, 2009 (BUSINESS WIRE) -- Drinks Americas Holdings, Ltd.
(OTC BB: DKAM) ("Drinks Americas" or the "Company") announced today that the Olifant Vodka brand, supported by the Blazed and Confused Tour featuring Snoop Dog and Slightly Stoopid is driving distributor year over year sales growth in current markets and that additional markets are rolling out the brand as a result of the increased awareness the thirty two city concert series is creating.
Jack McKenzie, Drinks Americas' Vice President National Sales, said, "Retailers are impressed with the support. We have added California, Utah, Idaho, Washington, Oregon, New Mexico and Nevada as Olifant markets. These are all concert markets where we did not sell Olifant this time last year. We are now collecting our second wave of orders from distributors. We believe that Olifant sales are trending up more than 40% at the distributor level." To see the latest Olifant Tour video go to
Oh yeah, we sell liquor and have fun! Even Japanese restaurants cooking with Olifant!
Full screen in HD so you can't ignore it!
This is the information they don't want you to know about. This is the information that can absolutely bury them overnight. They know who they are. You will soon also.
Imagine if you will, a company with an anticipated 100-200% growth rate, as called for BY NO LESS THAN 6 ANALYSTS, sustained, for the next 3-5 years. This stock is held in no less than 6 institutional accounts who make a market in the stock. Analysts are calling for 15-20 cents profit per share, and 40 cents per share going 12 months out. As the market has shown us for several years in the likes of GOOG, BIDU, FRPT, HANS, and others, a stock with a growth rate over 100% that is just tapping into its market base and potential, that HAS NOT EVEN SCRATCHED A SATURATION POINT OF THAT MARKET, can sustain a PE of 50-70, and many times over 100 for some time before the stock comes back in line with its perceived value. This particular stock is trading somewhere between $8-$12 with a target of $20. It has outstanding shares of roughly 28 million. Corporate insiders own roughly 16 million of these shares. Institutions own another 10 million shares. The float is roughly 1-2 million shares. It moves quickly and easily. The company has no debt. It is in fact zero. The company has between $15-$20 million in cash. And upwards of $15 million or more in Shareholder Equity. The company is working off a $36 million tax loss carry over that makes the tax burden on sales going out 12-18 months a non issue. The company is looking to acquire another company to grow its sales. The company is ripe for acquisition itself. The stock trades on Nasdaq.
There isn't a single person here that could possibly conceive a notion that this is not an attractive investment. So much so, it could easily be one of the best opportunities out there in this environment.
Wouldn't you like to know what it is? Of course you would because you already know it as DKAM. It is DKAM 6 months from now.
Yep, here it comes. "No way. Not possible." Well, I'm sitting here smiling because YOU ARE WRONG. So wrong, it is laughable.
There is a 4, I repeat FOUR, step process that is so easy to implement that will make this a reality. So easy, because it can be done, has been done, and will be done in this market by many companies over the next two years.
It doesn't matter what it is, or how it will happen. The fact is it can, should, and will happen. You didn't think we would just sit here and let this continue every day did you? You didn't think management would hold 60% of the shares, never sell a one, let everyone rake them over the coals, and do nothing did you? And of course, as management, they have to act in the shareholder's best interest. So, they cannot ignore this plan. It needs to proceed. Nothing the bad guys can do to prevent it. Oh no! Not with who is watching. No sirree!
And please, don't scream inside info and all that garbage. It's nothing of the kind. If it is out there, you make suggestions that even a child cannot refuse. That is how you make wondering a given.
Enjoy your day gentlemen. My work is done here. There is nothing left to talk about. I've got some concerts to go to and celebrate.
P.S. We will check in from time to time to watch the frantic banter and ridiculous connotations to the contrary. It does make for great entertainment with an emphasis on "free."
http://www.independent.com/news/2009/jul/14/blazed-and-confused-tour-rocks-santa-barbara-bowl/
http://www.funnyordie.com/videos/b2edfbb18f/snoop-dogg-s-closet
Why is this so difficult? Kid already stated several times in the press EXACTLY WHAT HE IS DOING WITH THE ADVERTISING AND WHO IS DOING IT. The advertising has nothing to do with DKAM. So you are completely ignoring a proven fact and once again clouding the real and current situation that Kid will have BadAss in Nascar and he will have BadAss for the Super Bowl. His choice. His money. If he wants to do anything, he can do anything he wants. It has nothing to do with DKAM. If Bobby Mason can dump $7 million out of his own pocket for BadAss Beer, I think Kid can pop $2.8 million to introduce 1 Billion people to BadAss Beer and mock BUD in the process.
Now, we're to the point of being comical. It's actually almost entertaining.
And for CorpKid, you are correct...Jim Beam Global is the hook. Same with Brown Foreman. One of the two is the most likely suitor for Drinks now.
Beyond that, Kid wants the "Staggerbomb" to be a natural drink for everyone to order. He has to get Red Stag in front of everybody first. Then he completes it with the BadAss introduction. Just like PB&J.
If you knew anything about marketing? So, apparently the "Nope. Never gonna happen" way of performing stock due diligence has now become prerequisite thinking to be adversed in marketing.
Let's just take a moment to study just how, "It isn't going to happen."
Kid rock has long had two loves in his life as long as anyone can remember....BOURBON and BEER.
Bourbon, and it must be of course Jim Beam. So, he signs a deal with Red Stag to sponsor the Summer Tour of Rock 'n Rebels.
He then inks a deal with Nascar to sponsor Robby Gordon's #7 car with Jim Beam.
Kid has always been a Coors man. He was even the spokesman. You knew that right? Of course you did! So, you obviously saw how well he does commercials for beer:
http://yeahthatcommercial.com/video.php?id=273
In 2008, Coors Light became the "Official Beer of Nascar" as they wrestled away the rights from BUD. His beloved Coors now has a front row seat to the show....EVERY NASCAR RACE. Nascar fans suck down more beer than any other class of sports fan. Liquor is a hobby they do elsewhere.
In 2008, Kid decides to make, sell, and treat America to American Made...American Owned Kid Rock Beer. Did he run to BUD? Nope. Did he run to Corona, St, Pauli, Yeungling, Boston? Nope. Did he run right into his office at Miller Coors and say, "Here's what we're going to do guys?" Hell no!
He went to Drinks Americas.
We can sit here all day and argue why and what not. It all doesn't matter and quite frankly, it would bore me. It is what it is.
In Rolling Stone, he clearly states we are going to mock BUD and Corona and St. Pauli. "But not Coors. They have been good to me!" He even says how they will do it and who will do it.
It's with advertising and marketing. It is in your face advertising and marketing. It is from sponsorships. Kid got his beer into Comerica Park where another Beer has the contract for Major League. He got his beer there for a soft launch when Jim Beam is clearly front and center.
"But not Coors. They have been good to me." That means he gets it into Michigan Motor Speedway. It's done.
That means he is first in line to get Nascar when Coors' contract is up. It's done.
It is marketing that created "The Staggerbomb" ; a 22 oz. Badass Beer with a shot of Red Stag. It's done.
Super Bowl Ad mocking BUD. It's done.
And if that wasn't enough, then there's the military. It's done.
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=60440775
And while we're all here constantly hearing every day the things that ARE NOT going to happen because they never happened before, here's what every person enjoying Badass will be doing this Friday Night.
And please don't say anything else won't happen because I can almost guarantee you it will.
And EVERY shareholder, and even those watching that are contemplating being a shareholder have EVERY right to focus on the situation as it IS, and what it IS going forward, rather than have to weed through constant daily attacks against posters, or the idle ramblings of those who have no vested interest in the company, or those that insist THEIR way of viewing this company is the only way by viewing it FROM HISTORY, or some MYTHICAL contemplation of numbers and numbers and more numbers that have no basis with regard to valuation of any other stock in the market.
For those watching? It's true. Trust me. I'm not alone in one singular belief. You buy low and sell high. Yep, it's true. Call me crazy but the whole world is taught this. However, this is the ONLY stock in the world that is immune from this process. From this mantra. From this worldwide age old philosophy of how you make money, and great money in the markets.
These guys have 13 cents left, and all they have to work with, to force you into believing nothing good is the future for this company. Yet, the company, as a whole new future for it unfolds, has unlimited upside potential that deserves EVERYONE's respect that it will be like 1000's of others that have been in the market before it....stocks set all time lows....and then they find a way to come roaring back from the dead leaving everyone wondering why they didn't take advantage of it.
Just remember, that is all the NEGATIVE posters have at their disposal now. Old numbers. 13 cents, and the hope you will never buy. Add to that, their overwhelming belief that by keeping you on the sidelines, there is ALLLLLLLLL this downside risk at their disposal. Hardly. The stock, if it's lucky MIGHT, I say MIGHT see some small percent to the downside if nobody on earth buys any more. Meanwhile, the upside is thousands of percent.
That makes it one of the best "risk-reward" bets in the market today.
Of course, they will argue that isn't true because they don't have the luxury of ever letting you believe it to be true. They have run out of options.
I'll say this again, but it really doesn't matter. Everyone will twist it to their own benefit. Even "some" longs would rather talk negatively about their own position looking for a reason to justify the price being here when there is absolutely no justification for it.
The beer was announced. There was an initial plan. Then Kid came on with another Rock 'n Rebels Tour that would completely suck up this summer's face time. But, more important than that!....
He signed his deal with Jim Beam that virtually makes any other face time on any other products very difficult for the summer.
Yes, the beer was supposed to be in the spring. And it is and was ready to go. But at the same time, a concert tour from June to Labor Day sponsored by Jim Beam makes it tough for him to go full bore on Badass and still handle his commitments to them.
So, we get the "soft launch" in Detroit because he is insisting Badass be available at his hometown Detroit. So, a big win for Drinks having this venue as opposed to nothing, and a year ago, where we had no new products.
So, before anyone gets on PK for this and that, once again realize it falls to the icon in this case to give 100% to this effort, rather than what we've seen before where the icon really doesn't do sh*t and expects to be paid for just his name.
This soft launch will catapult the beer into a "measured" full nationwide release, and it will be done the proper way with Kid in your face with the beer at every turn.
And since nobody bothered to post it...a great event in Vegas!
Just to give you an idea of what's coming. Pay close attention!
It is pretty stunning to me this pervasive mentality that resides within our society. I mean seriously. It is akin to a guy who is cheating on his wife and goes out with another woman. While out, he foils a would be thug's attempt to murder someone. He saves someone's life. What's the result? It's so simple! He needs to be publicly ridiculed in the town square for committing adultery! He needs to be banished from society! And on and on.
This is no different with PK and Drinks, and what you are doing to him. I don't have any knowledge that isn't out there already. But think about it. MBC dumping $$$millions into production of the beer? Why would they do this if they were just "contracted" to make the beer? Why are the labels submitted and approved by and for MBC? Why is Kid spending the $$$millions for advertising if he doesn't have substantial vested ownership?
American Badass Brewing Company was conceptualized, formed, and is now doing business from PK. As was stated here before, Drinks files the trademarks, then they are transferred back to the owner, or the icon, then they are licensed back to Drinks for a standard number of years. Maybe 20, maybe 50, maybe 75. It doesn't matter. It's no different than Labatt selling High Falls a license. It's just how business is done. For all I know, this could be an equal triangular relationship. That part doesn't matter.
What does matter is simple. PK doesn't buy breweries. He doesn't own breweries. And there is good reason. He doesn't have to hire 400 people. He doesn't have to deal with State Regulators, and employees, and benefits, and excise taxes, and high dollar plants and production costs. Once again, it is simple.
MBC produces a beer that THEY bare all the costs to produce. They sell their finished product to DKAM, a licensed brokered deal in a sense but by design as a licensed part owner in the brand. For every $7.82 million in beer they buy, they record $10 million in sales as it moves out to distributors. (This number was given by PK at the annual meeting that beer for DKAM carries gross margins of around 28%). So, on $100 million in sales, gross profit is $28 million.
As far as where Kid's cut comes in, I haven't a clue. More than likely, it is a cost of production. Since the product is being born out of ABBC, then that is a "production cost." The same would hold true of the advertising $$$ he spends.
In this sense, PK has the best deal going. He doesn't have all the headaches of production. He simply provides products to distributors and coordinates nationwide expansion and promotion.
Now, when it comes to buyout, this is also a sweet deal. Somebody can come buy the entire product and production phase. But it is highly unlikely that would occur. Simply because it would put 400 people out of work and force the closure of MBC should it be a mogul with large production capacity. No, they would buy the license FROM ABBC, and ultimately FROM DKAM, just like any other brand. So, in that sense maybe I misstated what all this dribble is about. In other words, for their part, DKAM owns the perpetual distribution rights to ALL ABBC beers. But as far as I can see, Kid and MBC own the name. If somebody wants to sell Kid Rock beer, they have to come to PK to buy the rights to sell it, and it needs approval from all three vested interests in ABBC to make it happen.
Just look at the numbers. If MBC sells $7.82 million in beer to Drinks, they probably had roughly $65-$68 million in overall production costs to produce it. Margins are very slim and fighting the line of being a loser until sales are maximized. PK steps in and picks up the product and generates a much greater margin to move it out to distributors.
When it comes to the numbers, you can only look to the most efficient in Bud to see where the numbers come in. At Bud's last annual report before the buyout, they sold roughly $19 billion in beer worldwide on 161 million barrels. That is cost to distributors of $118/barrel, or $59 per keg across all brands. Remember though, Bud has ridiculous advertising and sales cost expenses. Not to mention much higher employee costs and incentives. That puts "per case" pricing just over $8.57 a case out the door to distributors across ALL brands.
MBC is not as efficient but has a HUGELY lowered cost basis on a worldwide scale to ship and advertise the Kid brand DOMESTICALLY. It will cost MBC roughly $6.50 a case (Yes! The same beer we pay over $20 for!) to produce the beer to finish. Kid's cut is added in. Then it is shipped out to DKAM around $7.82 or so. Then Drinks pushes it through distribution at roughly $10 a case. Slightly higher than Bud and rightly so since it is "an iconic brand."
It then goes from distribution to retail at $13-$14 a case, and then the retailers pop everyone good selling it for a hefty margin at $19.99 a case. $5.99 for a six pack. Kegs go to retailers(bars) at roughly $80-$90 a keg. That single keg will bring in the bar owner $372 at $3 a pop! (16 oz)
Once again, and of course what EVERYONE FAILS TO NOTICE, and it would appear to be that way by design, is that Drinks doesn't have to bear ANY of $65 million in production costs for many months to bring in $78.2 million in sales. They bear the costs of $78.2 million in product costs of which THEY HAVE ALREADY BEEN PAID TO BRING IN, or will be paid for in 30 days. By PK's way, the cost of money is so hugely reduced.
I'll thank everyone to remember that and not waste our time any longer with who said what and who did who and who is cheating with someone else's wife.
This is the best deal this company has ever been involved in and will change the face of this company for good...despite the continual public flogging of the CEO for getting it done in the toughest economic environment this country has faced in our lifetime. Not to mention not leaving you a voicemail when he took a crap, or when he didn't clue you in to what Kid had for lunch and who he is doing after tonight's concert.
Creston's and Snoop's and SS's blogs burning up. Primm was on fire last night. Show was over the top. Also, Olifant was "All You Can Drink" in the VIP Lounge...open bar.
They are already in Irvine for tonight's show. Big tailgater has already started.
14000+ tonight.
With respect to the comments made in the article, first, it is very easy to misquote someone who says I am already selling the beer(talking it up, creating interest, anticipation) so that an order can be made and brought in versus "I already have Kid's Beer at my place and it is selling, or sells well, or will do well." There is also the forward looking statement of, "I already know Kid. I know come time to invite him for a concert, I will be selling the heck out of his beer, so it will be an easy sell for him to come where he is recognized and where they love his beer." So, just because YOUR perception of the way something is read happens, it does not make someone a liar.
Next, whatever the venue, if it is ANY kind of event and it has a name, and the name will get paid, then it will draw the people. It doesn't matter if it is a farm field, a barn, or a hole in the wall. MI is in the worst throws it has been in for decades. Yet, Kid Rock sells out his concert in 22 minutes...the very concert he will offer a "soft launch" debut of his beer. There are TWO enormous (50000+ fans each) block parties scheduled for that same event..one on Fri and one on Sat. The beer will be served there as part of "the soft launch."
Next is the beer proper. It was put in the kegs on July 4 as expected. It is already out the door. Production is running full tilt with more to come as additional equipment is put online. If there was beer made on July 4, and kegged on July 4, then there is every reason to suggest that any number of people tasted the beer that day, or had some shipped to them for whatever reason from those first batches with the "Born On The Fourth Of July" special labeling. What if we did taste it? We would say it was awesome, or we would say it was OK, or we could say nothing. For this forum, it means absolutely nothing what we tasted or what the result was. Everyone will judge for themselves when they taste it, and of course, when they reorder over and over again.
What most don't know is that a good amount was earmarked to be auctioned for charity by Kid(troops, veterans) that were specially stamped "B.O.T.F.O.J" as collector's items off that very special brew date for Kid. MORE was shipped with those cases so some select individuals could have it on hand for specific reasons and events outside the official launch.
Now it's time to fully understand the different umbrella this company is operating under. In the past, Willie was a brand Drinks took a stake in with the distiller and Willie. Drinks made the Trump, and royalties go to Donald. Drinks bought the license to Leyrat. They had the Sparkling Vodka made. That is theirs. But, now you have to understand. The beer is a perpetual licensing agreement and an exclusive distribution agreement. It is Kid's AND MBC's baby. Joint owners. Drinks only owns the back end. So, they are only responsible for buying it to fill orders, sales costs(personnel), and shipping. That is it. No massive inventories to stock. This is a completely different animal. But, now Drinks in and of itself becomes a true distributor. Any orders that come into MBC in any way, have to be run through Drinks. The kegs could be sitting in the plant. Fabiano or Kent or Imperial calls MBC and needs 20 of them picked up today for a big customer. It is Drinks' sale. Just that easy.
With this also comes a whole different class of news and information. Kid and MBC control the news. If PK wants to say something, then PK gets it approved from them. If they want to say something, they just put it out. If they want to wait until Kid can focus on promoting the brand more fully at Labor Day, then that is a logistical choice so the #1 spokesman can be involved 100%. IT IS NOT BECAUSE PK IS DRAGGING HIS FEET AND CANNOT GET THE PRODUCT OUT OR DONE. Everything that is happening now is because Kid is calling all the shots with 150 years of beverage experience guiding him, and over 75 years of beer biz showing him this will be a very successful brand.
Also to note is an entire different way of doing business. Where a Drinks' distributor might carry 3-5 states for the alcoholic brands we currently have, or one distributor for an entire coutnry, Kid's beer will have 15 distributors just in one state....up to 2500 distributors nationwide. Where we have 33,000 liquor stores in the US available to sell our products, we have even more places that sell beer...530,000.
http://www.marketwatch.com/story/us-beer-sales-rank-1-on-4th-of-july
Now is Kid Rock Beer going to be sold in 533,000 locations? Of course not. Will it be sold in 10% of those? Absolutely, and probably more. 10% of those is roughly 53000 locations. For the sake of argument, we'll round that to 50000 locations. In one state alone, MI, where we have 15 distributors already locked in to selling the beer, those 15 distributors service and provide beer to over 23000 accounts. MI is Kid's home state, so an official launch there makes perfect sense. A measured release makes perfect sense to not only the market penetration for the product and to guage the overall acceptance/reorder numbers but also from a company stock perspective as it locks in a sizable growth curve going out three years.
So, we have 23000 available accounts in MI. Kid will be sold in at least half of those...one state. The Top 4 alcohol consumption states are:
California, Texas, Florida, and New York.
These four, with MI, will carry us to well over 30000 retail locations. The balance of the country will fill in to give us a minimum of 50000 retail locations. Now, how do we get to all these locations? Simple!
There are 2500 beer distributors in this country. We already have 15 of them in MI. Suffice it to say if we have 10% of the overall retail penetration, then we will have 10% of the overall distributor base. Therefore, Drinks will have 250 Kid Rock Beer distributors nationwide. So, we only have to deal with 250 customers, of which we already have a National Sales Team in place, plus the folks at MBC who are working with their distribution base.
Now it comes down to consumption. The other day I noted that we could do 3 million cases if folks just drank 4 cases per year. Then I said it should be more like 10-15. Well, the average American last year, over 21, consumed 31 gallons, TWO entire kegs of beer in total for a 12 month period. That is essentially 13 cases. It's been around this number for many years.
http://www.beerinstitute.org/BeerInstitute/files/ccLibraryFiles/Filename/000000000904/State%20data%20per%20capita%20consumption%202008.pdf
Yes, a whole different class of distributors has opened up. Those with exclusive beer ties. Those that argue Drinks is being blackballed in the distribution biz can just move along quietly. All that changes now. The beer biz is watched closely for its mafia mentality of controlling this $190 billion a year sector in the US much like big tobacco was.
Now with 250 distributors servicing 50000 accounts, that is 200 accounts per distributor, and an industry standard. Growth in numbers. Penetration in numbers. 50000 retail accounts have to simply sell 60 cases per year of BadAss to hit 3 million cases. That is 5 cases a month. Some will immediately argue there is no way you can get ALL 50000 retail accounts to sell the beer. And you know what? They are right. But what they don't realize is, they do not have to. As is clearly posted by The Beer Institute, the average per capita(per person) consumption of beer in the US is 2 kegs per year. That is round about 13 cases per person. That means FIVE, just five, a mere FIVE people have to buy the beer from any retail location on a regular basis to achieve 3,000,000 cases per year. Five people at 50000 locations is a quarter of a million...250,000... loyal Kid Rock Beer drinkers. His fans number in the millions. His loyal beer drinking followers when you include the Harley guys, and factory workers, and the average beer drinker looking for a solid new beer they can drink after work will number up to or even more than 750,000. There will be a quarter million in Michigan alone. One hundred thousand of those will make their presence known this coming Friday.
So, it is simple. 250,000 loyal fans drinking the beer, and from that Drinks does $30 million a year in BadAss Beer sales. Triple that to a more REAL number of fans drinking the beer regularly, and it now becomes $90 million a year in sales. That becomes 9 million cases. Many will argue there is no way Drinks can push that much product. And you know what? They are wrong and will always be wrong. Drinks has the capacity, the oursourcing is in place, it will done with ease. All this banter back and forth about a hole in the wall place that may or may not have the beer at a precise time, or when an article was written, or to the extent of calling a respected businessman all throughout Long Island a liar, is fodder at best, and actually truly indicates the limited and miniscule capacity of some individuals.
So, while you take some time to truly grasp what is happening here, and at the same time maintain this unending passion for convincing the world something completely the opposite is happening, also bear in mind one other thing.
This is one beer....one brand. This is American BadAss Beer Company. That company encompasses many beer products and entries. We are seeing Redneck Lager right now...the main staple offering. Blue Collar Lager is right behind it as the "Light" offering and all ready to go. The "white" offering will be right behind that. Then, we will have our Red, White, and Blue beers in the market. Sure, we'll have some fans switch from one to the other. But we will also have triple the advertising threat and presence. That means sales will rise that much higher.
So, we have some that maintain we will never sell a drop. That has already happened. We have a stock that says Kid was never born. That has already happened. We have a stock that has no clue this is a $100 million+ a year Beer Company. And we have more than our share of people that simply have nothing else to offer us other than calling people liars, drawing back to a year ago where a prediction didn't come true, and whether or not some idiot will win a ridiculous and monotonous contest of picking prices. It all really has become a lesson in futility with feeble minds and even more feeble arguments.
Oh, and by the way, while I was typing this. Some more of our business just got evem more huge press.
http://www.pollstar.com/blogs/news/archive/2009/07/10/678249.aspx
So by this time next week...
We'll have BadAss Beer served at the biggest party of the year in Detroit. Chelis! Chili! BadAss Beer! Better stand back baby!
http://www.chelischilibar.com/detroit/events.php
We'll have Kid Rock Beer in Comerica Park.
We'll have Kid Rock Beer in The Hamptons.
Oh but wait! It isn't supposed to be out until Labor Day.
Oh yeah, and we're still selling that "other stuff."
Blazed and Confused starts tonight in Las Vegas. We're havin a blast!