Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

I'll say this again, but it really doesn't matter. Everyone will twist it to their own benefit. Even "some" longs would rather talk negatively about their own position looking for a reason to justify the price being here when there is absolutely no justification for it.

The beer was announced. There was an initial plan. Then Kid came on with another Rock 'n Rebels Tour that would completely suck up this summer's face time. But, more important than that!....

He signed his deal with Jim Beam that virtually makes any other face time on any other products very difficult for the summer.

Yes, the beer was supposed to be in the spring. And it is and was ready to go. But at the same time, a concert tour from June to Labor Day sponsored by Jim Beam makes it tough for him to go full bore on Badass and still handle his commitments to them.

So, we get the "soft launch" in Detroit because he is insisting Badass be available at his hometown Detroit. So, a big win for Drinks having this venue as opposed to nothing, and a year ago, where we had no new products.

So, before anyone gets on PK for this and that, once again realize it falls to the icon in this case to give 100% to this effort, rather than what we've seen before where the icon really doesn't do sh*t and expects to be paid for just his name.

This soft launch will catapult the beer into a "measured" full nationwide release, and it will be done the proper way with Kid in your face with the beer at every turn.

And since nobody bothered to post it...a great event in Vegas!