Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

If you knew anything about marketing? So, apparently the "Nope. Never gonna happen" way of performing stock due diligence has now become prerequisite thinking to be adversed in marketing.

Let's just take a moment to study just how, "It isn't going to happen."

Kid rock has long had two loves in his life as long as anyone can remember....BOURBON and BEER.

Bourbon, and it must be of course Jim Beam. So, he signs a deal with Red Stag to sponsor the Summer Tour of Rock 'n Rebels.

He then inks a deal with Nascar to sponsor Robby Gordon's #7 car with Jim Beam.

Kid has always been a Coors man. He was even the spokesman. You knew that right? Of course you did! So, you obviously saw how well he does commercials for beer:

http://yeahthatcommercial.com/video.php?id=273

In 2008, Coors Light became the "Official Beer of Nascar" as they wrestled away the rights from BUD. His beloved Coors now has a front row seat to the show....EVERY NASCAR RACE. Nascar fans suck down more beer than any other class of sports fan. Liquor is a hobby they do elsewhere.

In 2008, Kid decides to make, sell, and treat America to American Made...American Owned Kid Rock Beer. Did he run to BUD? Nope. Did he run to Corona, St, Pauli, Yeungling, Boston? Nope. Did he run right into his office at Miller Coors and say, "Here's what we're going to do guys?" Hell no!

He went to Drinks Americas.

We can sit here all day and argue why and what not. It all doesn't matter and quite frankly, it would bore me. It is what it is.

In Rolling Stone, he clearly states we are going to mock BUD and Corona and St. Pauli. "But not Coors. They have been good to me!" He even says how they will do it and who will do it.

It's with advertising and marketing. It is in your face advertising and marketing. It is from sponsorships. Kid got his beer into Comerica Park where another Beer has the contract for Major League. He got his beer there for a soft launch when Jim Beam is clearly front and center.

"But not Coors. They have been good to me." That means he gets it into Michigan Motor Speedway. It's done.

That means he is first in line to get Nascar when Coors' contract is up. It's done.

It is marketing that created "The Staggerbomb" ; a 22 oz. Badass Beer with a shot of Red Stag. It's done.

Super Bowl Ad mocking BUD. It's done.

And if that wasn't enough, then there's the military. It's done.

http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=60440775

And while we're all here constantly hearing every day the things that ARE NOT going to happen because they never happened before, here's what every person enjoying Badass will be doing this Friday Night.

And please don't say anything else won't happen because I can almost guarantee you it will.