Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

CNBC reports Olifant Sales Up Over 40% At The Distributor Level

http://www.cnbc.com/id/31919114

Drinks Americas Olifant Vodka Concert Series with Snoop Dogg and Slightly Stoopid Drives Strong Distributor Sales Growth vs. Prior Year New Olifant Vodka Markets Open in California, Utah, Idaho, Washington, Oregon, New Mexico and Nevada By: Business Wire | 15 Jul 2009 | 07:00 AM ET Text Size WILTON, Conn., Jul 15, 2009 (BUSINESS WIRE) -- Drinks Americas Holdings, Ltd.

(OTC BB: DKAM) ("Drinks Americas" or the "Company") announced today that the Olifant Vodka brand, supported by the Blazed and Confused Tour featuring Snoop Dog and Slightly Stoopid is driving distributor year over year sales growth in current markets and that additional markets are rolling out the brand as a result of the increased awareness the thirty two city concert series is creating.

Jack McKenzie, Drinks Americas' Vice President National Sales, said, "Retailers are impressed with the support. We have added California, Utah, Idaho, Washington, Oregon, New Mexico and Nevada as Olifant markets. These are all concert markets where we did not sell Olifant this time last year. We are now collecting our second wave of orders from distributors. We believe that Olifant sales are trending up more than 40% at the distributor level." To see the latest Olifant Tour video go to

About Drinks Americas: Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities.

Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music's Interscope, Geffen, and A&M Records to develop and market beverage products.

Drinks Americas recently announced it was launching AMERICAN BADASS BEER with Kid Rock.

For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

Safe Harbor Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6007264&lang=en SOURCE: Drinks Americas Holdings, Ltd.

CONTACT: Drinks Americas, Inc Charles Davidson, 203-762-7000 [e-mail] or CEOcast, Inc. Dan Schustack, 212-732-4300 [e-mail] Copyright Business Wire 2009 -0- KEYWORD: United States

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