Agreed. Bringing HEMP back is a game-changer and the iKEA and Adidas backing was the catalyst they needed to turn the company around.
This stock has been all over the place, so it doesn't matter what happens in the short term. In the end, I think the CEO put it best when he said that getting the company profitable was going to be a marathon, not a sprint.
The initial Pamplico facility debacle must have really opened up their eyes on the challenges involved in production. So I am sure that they want to try to do things the right way now and appear to be doing just that by making the initial adjustments to get the European facility going full throttle.
The best part about it is that this is only the beginning of CRAiLAR story in the production phase so the potential for growth is outstanding.
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