Murk.. Good luck getting non-cheerleader responses.. I hold a substantial amount of shares here, but there are 5-6 posters there that post the same "pumping" comments 5 times a day. That said, I'll try to answer your question.
Why is a delivery service middle man going to be a hit? Imagine your grandma who is unable to get out of the house on her own able to get her medications delivered to her house.. Imagine someone with a broken leg using MMJ for pain and not having to limp to a dispensary. Imagine your dad who needs MMJ, but is a doctor/ lawyer and doesnt want to be seen in a dispensary buying MMJ. All of these people can now have their medication delivered to their house.