The Naked Truth
Speaking of asset base, our book, “The Naked Truth” is coming along well. Mark Faulk is making great strides and remains on schedule. Book sales have been brisk. Actually we have been very surprised as to sales this far in advance. At last count, we have 156 customers totaling over 200 books and we are still 4 months away from shipping them. The numbers should pick up considerably as we get closer to the publish date. Our new association with Overstock.com will be very instrumental in pre sales, as they have in excess of 80k unique visits each week just in the book section. I am told that Overstock is the third largest bookseller in the world, and that their customers are very loyal. Especially with new books that are pre ordered. Overstock will be purchasing up front a large number of books to sell. The number of pre orders they receive will calculate their initial order. They seem to be very excited about the grass roots movement we have in place to advertise the book. The book is now available on their site:
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