More detail for you Lincoln.
Lincoln said: "I don't even see discussion on what happened, how it fell through, or why."
Here, this might help.
Prior to the meeting, MRNJ understood it to be primarily regarding doing promotional Movie Apps for Sony, i.e. an app out before the movie is released per se in order to promote it (from the 4/15/12 Blog).
Follow-up to shareholders after the meeting was put in a blog on 5/21/12: It said:
1. Major Studio meeting: In-person meeting took place earlier this month that lasted about an hour. We discussed social media advertising as well as apps and they told us they may use us on some future campaign, but so far nothing signed.
Whether MRNJ mentions Crackle or whatever, I have no doubt that Sony content is licensed to many differeent entities to be packaged in many different ways. Whether MRNJ mentions that or not in no way looks like a sin of omission, but rather staying on topic of MRNJ and what MRNJ could do for that big company.
The takeaway IMO, is that MRNJ has some name recognition in the content distribution industry and this big entity knew or thought enough of them to contact them and have a meeting. Whether a deal happens or not, as a business, it is important to vet the good oportunities when they present themselves, either through initiation by MRNJ itself, referrals, or being randomly contacted.
As described, the door was left open, should that company wish to collaborate on something with MRNJ. If no deal was struck at that point, that is another good business "card" to play. Keep a re-contacting option available.
Good day,
StormKing