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oc631

12/18/13 10:15 AM

#171461 RE: ciotera #171457

The bearish argument against ABBV is that with these results they do not have a credible "natural" positioning strategy in the market and will need to compete more heavily on price.




You read my commentary on this MB. You are preaching to the choir.
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oc631

12/18/13 12:33 PM

#171473 RE: ciotera #171457

The bearish argument against ABBV is that with these results they do not have a credible "natural" positioning strategy in the market and will need to compete more heavily on price.




I just need some clarification. Did you mean to say GILD doesn't have a positioning strategy? I thought this was an inadvertent error so I didn't question it. GILD has the issue of keeping Sofo/Riba pricing at a premium while competing on price with ABBV using the more complex Sofo/Ledi combo in GT1.
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DewDiligence

12/18/13 4:14 PM

#171489 RE: ciotera #171457

No doubt about it—pricing in going to play a big role in how this market shakes out. Outside the US, this will be true to an even greater extent.