I have a feeling it would be a great time to buy right after the "really bad news." Just like it was a great time to buy after the "really bad news" of Llamas' arrest.
While MJNA could find some other products to sell, CannaVest would be the one hurt because it would really crimp their sales of RSHO until they figured out a way to process the hemp that resulted in a final product with greater purity.
Since they're topically applied, IMO, it shouldn't have much effect on CannaVest's Cibaderm line of products.