Regardless, your downplaying the major role of Throwdown here. Dethrone royalty made no attempts whatsoever to assist in selling beverage. They collected their royalty check and mr zappos spent it on shoes to shove up his own @ss. Mike and Toby were on their own making connections and moving beverage. You say we're not proven and that the drink doesn't sell, but these guys have sold their first run which was only to limited number of places and regional. and now have funding, new IR, and guess what a new licensing deal with the biggest company in MMA. And guess what? A quick google search shows Throwdown had a busy summer in making other partnerships as well
//Your theory may work but so far with Dethrone there have not been revenues to meet royalties or licensing requirements that I can tell with Dethrone. Now that is going to be all gone and they are going with Throwdown but the history doesn't show confidence to hit revenues. I agree it was well thought out. At least Throwdown will have a way to get cash.//
Throwdown is entitled to get cash with what they bring to the table. Any basic research on the company and the people behind it show that they are competent and successful individuals. Mike and Toby and broadened the horizon 10 fold and I confident that we shall reap the rewards of their persistence and hard work!
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