I know I'm new here but not sure ad hominem attacks on zappos guy are warranted. It appears to have been a licensing agreement, not a partnership. Much like the new licensing agreement with Throwdown. It will be interesting to see PR release by DHRC and if they change their name.
I don't think Mike and Toby were working to hard to PUSH the product. Why should they knowing that big changes were coming. They KNEW that DETHRONE BEV. would be a thing of the PAST.
Think about this Nick made a ton of money with ZAPPOS. So he knows how effective on line sales can be. However Dethrone never had the DRINK available on their site. They had their Shirts, shorts,ect... but NO DRINK. Someone want to explain that one.
Mike and Toby had to create their own on site web to make it available. This is just a partnership that did not work out. Nothing more or nothing less. For some reason they want the drink connected to the MMA world. Maybe for the same reason SOBE was connected to the SKATE BOARD world at the begining.
Things happen for a reason. Maybe when the PR comes out we will learn more. From what I see. Throwdown is a much BIGGER and succesful company than Dethrone.
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