The single BIGGEST thing that I am interested in that few of us have spoken about is where the revenues are coming from. Rich alluded to the fact that revenues are up 500% without ad revenues being a primary source! This is HUGE!!! Ad revenues come with exposure and are the main driving force behind a websites revenue. If YIPPY is able to stand on their own without those revenues then imagine what they will make when those revenues become available as the brand name grows!!!
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