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totffe

09/17/13 6:52 PM

#62161 RE: DiamondFire #62154

Good post. You are right about the power of a distribution organization and personal relationships of street sales reps.....7/11 is almost impossible to penetrate, and they did it. Large super markets do not have the leeway to do this at store level, so if Avanzar can get shelf space in them, then we have a monster on our hands.
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DBS

09/17/13 7:11 PM

#62173 RE: DiamondFire #62154

Good points Diamond. 7-11's out here in So Cal are mostly franchised stores; I think I've mentioned this before. Even if it's "Recommended" they don't have to bring it in and it's tough to stay in unless you give the owners free product or buy 1 get 1 free (BOGO) in the initial promo period.

Circle K or Chevron’s (Extra Mile) stores would be a better bet since they're corporate owned. Time will tell how this does. Hopefully they have marketing material like clingers, shelve talkers and/or cross merchandising promo's soon to gain momentum.
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Jimski

09/17/13 7:20 PM

#62179 RE: DiamondFire #62154

Excellent post Diamond Fire and really illustrates why this stock has a bonfide chance to go all the way as that 1 in 1000 to Nasdaq IMO. These guys have done it right first time in getting the best in the business like Power Brands to guide them. They probably just saved themselves years of work on trying to get store penetration. It's like getting one of the guys from Shark Tank on your side.
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The Hook

09/17/13 7:48 PM

#62199 RE: DiamondFire #62154

7-11 gas station/convenience stores are located all over Texas. I am in Fort Worth and 7-11's are everywhere you look in this area. For instance as we speak one is being built 1/2 mile away from my home, the next one is like 2 miles down the street near Eagle Mountain Lake and so on...7-11 is a mega chain store, their feature signature drink is called a Slurpy (kinda like a sno-cone drink). Hmmm, wonder if the Slurpy could be spiked with a RISE or a Boost or one of the new MINE shots coming out, hmmmm.
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