Good points Diamond. 7-11's out here in So Cal are mostly franchised stores; I think I've mentioned this before. Even if it's "Recommended" they don't have to bring it in and it's tough to stay in unless you give the owners free product or buy 1 get 1 free (BOGO) in the initial promo period.
Circle K or Chevron’s (Extra Mile) stores would be a better bet since they're corporate owned. Time will tell how this does. Hopefully they have marketing material like clingers, shelve talkers and/or cross merchandising promo's soon to gain momentum.