I'm keeping an eye on this one and waiting for the first financial statement after distribution. Something just smells like PnD here. Dangerous spread with this volume.
I have been in touch with Bill Juarez at Avanzar several times as his location is about 20min from me. He does say 60-90 days. He did not see the PR until I emailed it to him yesterday but he said he would get in touch with Power Brands and follow up on availability soon.
It's going to take at least a month or so for distribution at store level once he has the products in house. This is predicated on how they will go to market of course. Shelf Space will cost money and schematics are usually already set so their best bet will be a counter shipper (12 pack). This is an easy sale and lowers the risk to the store. I know because both my wife and I have done this here in So Cal a few times in years past.
The nice thing about Rise is that the packaging is nice and the product is unique so they won't be selling a "Me Too" product. This is all going to take a little more time and California is one of the toughest markets but things look good with the team MINE has in place so far. We should see some good things here in about 2-3 weeks!
I'd be afraid if I were you, but for those of us that have watched this company hit milestone after milestone and keep the shareholders updated as they promised I have no problem. Trust is earned, one must always understand that in a world where people promise to keep the shareholders informed MINE has done EXACTLY THAT. They have been as transparent as you. Good Luck