Ok. I agree with you. Mucho room in this market for multiple players; and service is in fact crucial and the deciding factor. How sweet it would be if nflx didn't catch on for a few more years though eh. I can't help loving the fact that we've got this niche. It sets us apart in a big way. Hope it lasts long enough for the good GZFX name to get out in full force. I think it just might, 55 stores at a time. Peace, Livin