Safeway has nearly 2000 locations ... I would think that getting all this shelf space would most certainly generate some significant sales lift. Why else would Safeway make such a commitment?
Are you saying that Safeway, in utilizing their precious shelf space, is ill-informed in its expectations? That's a pretty bold claim considering the decades experience and reach of this company.
Do you know something that Safeway product managers don't?
If you think pulse numbers are bad then then you have too think the blast from the past Jones numbers are awful. Just 3 million for the quarter when they need around 5 million (20 million a year break even) a quarter just too break even on an old has been company with very questionable management at best.You would think you could see that with all your (vast trading expertise and experience that you claim).
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