Pulse Beverage Corp. (fka PLSB)

[stills999]

Safeway has nearly 2000 locations ... I would think that getting all this shelf space would most certainly generate some significant sales lift. Why else would Safeway make such a commitment?

Are you saying that Safeway, in utilizing their precious shelf space, is ill-informed in its expectations? That's a pretty bold claim considering the decades experience and reach of this company.

Do you know something that Safeway product managers don't?