They will get a lot of "Free Advertising" if they release peer reviewed clinical trial data that supports what the earlier press release said on the Thyroid study. They won't have to spend millions on advertising when all the doctors want to talk about it on the talk shows.
"Something bad happens when you don't advertise. Nothing."
IMHO, once it is reported definitively that Anatabine Citrate works for Autoimmune Thyroiditis, it will become apparent that it works on other Autoimmune diseases (and it will be frequently discussed on all the medical TV/radio shows). Also, if the doctors have figured out how it works, and that news gets reported, then there will be another a wave of TV medical talk shows discussing anatabine. There will also be dozens of print articles in magazines and newspapers.
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