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HSmith

05/07/13 8:34 PM

#43215 RE: scooter28 #43214

Clearly.
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battyman

05/07/13 8:59 PM

#43216 RE: scooter28 #43214

I can't believe anyone paid $18.95 or $19.95 or wherever the price started. GNC sells most of their product during their gold card week, resulting in a 25% discount. Fuse ran numerous discounts on products on their web site, resulting in significant savings from the $19.95 listed price. All that said, I always thought $15 was still too high. $12.95 seems more appropriate. Regardless, it's both reasonable and smart to test the price elasticity of all Fuse products before engaging in a full scale rollout involving all of our endorsement partners.

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Milt13

05/07/13 9:29 PM

#43218 RE: scooter28 #43214

$19.99 is unrealistic for such a small bottle with no advertising for the public to know it's real benefits.
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Baystbully

05/07/13 9:52 PM

#43222 RE: scooter28 #43214

It's not a double markdown. It was a single markdown.

$19.99 was the manufacturer suggested retail price. They sold it for less initially, then marked it down.

Nonetheless it still needed to be marked down. So while its not a fire sale, the selling is not on fire.