I can't believe anyone paid $18.95 or $19.95 or wherever the price started. GNC sells most of their product during their gold card week, resulting in a 25% discount. Fuse ran numerous discounts on products on their web site, resulting in significant savings from the $19.95 listed price. All that said, I always thought $15 was still too high. $12.95 seems more appropriate. Regardless, it's both reasonable and smart to test the price elasticity of all Fuse products before engaging in a full scale rollout involving all of our endorsement partners.
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