"I was trading long positions" <---- That means I was buying the dips selling the rips, just like a penny stock. I think BBRY will prevail LONG LONG TERM, but for now, I think it's trending down until we see good #'s to support the price.
12 is the first stop, I'm saying I think it could hit 10, even 8, before it works it's way back up, there's a lot of time before the US starts buying the Z10, and more time before we see the US sales figures.
Just my honest opinion. I don't play options, but if I did, buying puts would be my play on BBRY.