$15 is possible, $8.50 is realistic
I laid out a case where IF they could get 2013 revenue of $125 million, keep COGS at 80%, and maintain SG&A at $4 million per quarter - assuming no other expenses - this would give them a $9 million annual profit. I don't see any other expenses below the operating income; however, I don't know if they can keep SG&A that low with the FitMiss line.
A more realistic guess would be $5 EBITDA instead of $9 EBITDA. I really think they will be profitable, since they removed debt.