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Re: learning curve post# 51825

Tuesday, 02/12/2013 2:43:14 PM

Tuesday, February 12, 2013 2:43:14 PM

Post# of 80876
$15 is possible, $8.50 is realistic

I laid out a case where IF they could get 2013 revenue of $125 million, keep COGS at 80%, and maintain SG&A at $4 million per quarter - assuming no other expenses - this would give them a $9 million annual profit. I don't see any other expenses below the operating income; however, I don't know if they can keep SG&A that low with the FitMiss line.

A more realistic guess would be $5 EBITDA instead of $9 EBITDA. I really think they will be profitable, since they removed debt.


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