Replies to post #5848 on The Rising Influence of Rising Affluence

[jbog]

Mondelez has a respectable Chinese position. It could and will be better as they carry more brands in China.

You would be right if you said they don't have a decent position with their American lineup of products, but they do have a very nice position with their European products and a so-so position with their Cadbury products.

[jq1234]

They are doing much more business in Latin American and Central and Eastern Europe where the taste is more similar to their brands. Their business in China is mainly snack. The challenge to expand beyond that is they have to adjust to local taste. For example, Oreo cookie became the best selling cookie in China only after it changed recipe to suit local taste. Yao Ming was their spoke person there.