Doms, careful...
...it's run by two brothers i believe...
And that's different than Wave how?
I actually think that while a business is small, a family business is best. The biggest failing in any business, internally, is communications. Guy A has to talk to Guy B to make sure that something gets done. In a family business, it can be discussed over dinner. In a more corporate environment it gets stuck in an email, attempts to schedule meetings, etc.
Nothing wrong with family.