I appreciate where you're coming from, of course there will be intense competition.
However... Please let me know if you think we will see golf bags, skateboards and t-shirts proudly displaying the "BEN-GAY" logo.
The simple fact is that the brand Fuse is creating has a very hip, modern and just "cool" feel to it. You will not see people slapping stickers on their skateboards or wearing t-shirts for Icy-Hot, Ben-Gay or Bio-Freeze. However, I have a feeling that we will see this kind of thing with Fuse, similar to what Monster was able to achieve.
The Monster brand is just "cool". Ben-Gay is not. I really do believe Fuse will be "cool" as well.
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