My point all along is how does/will Fuse reach the ultimate consumer, (if we are game-changing, then how do we educate the buyer about it all?)
I guess I am too skeptical about the low budget numbers being able to generate much demand for the product.
By the way, since you picked out Ben-Gay to make your argument, J&J,(Ben-Gay's parent company), signed Olympic swimmer Dara Torres to specifically endorse Ben-Gay. She is also sponsored by McDonalds, Hulett-Packard, AbChamp, "Got Milk" campaign, and others.