Herborium offers a robust business model designed to capitalize on the changing landscape in the health care sector spearheaded by novel regulatory, market and technological trends, and the cost advantage of natural medicinal products. Herborium’s unique blend of management’s expertise, clinical and regulatory know how in the US, Europe and PRC, diversified proprietary Botanical Therapeutics® portfolio and innovative marketing strategies provide for high-value, high-return opportunity and a strong entry barrier for potential competitors. A very smart alternative medicune investment.