Just curious, have you ever run a business? If so has it been with a common product or a brand new one that's never been marketed before?
Do you know how many companies (typically small ones) have been ripped off for their brand new widget? Do you have any idea at all how many products we use on a daily basis, produced by companies we assume are responsible for creating it that were just ripped off from someone else?
Management of said small companies may be inexperienced, crooked or just plain stupid. Or they may be up against big companies with a ton of money, who break agreements, steal your product and out market you. Or they may be any combination of the above.
Take most armchair brainiacs that spout off about this or that, basically stating things as fact when they really don't know and don't have the information or experience necessary to discern the truth. Put them in charge of a company like this...lets see if the doors are still open in 10 years. It would most likely be a great comedy.
Coyote