They still need a distributor for Orlando, the northeast coast, and north florida just to service walgreens. Once these distributors are all in place, fully stocked with product, they can more easily go after the cvs of the world, the florida supermarket chains, and of course the wal marts of florida. The beauty of it all, these distributors are already selling cvs, etc. beer products. They have merchandisers who weekly go in the store and actually put the delivery up, stocking the account's delivery. We are not depending on individual store's staff's to stock phase III, we have a distributor staff member stocking it weekly, who is certainly to make it a priority not to have any out of stocks. With today's technology, retailer's have all kinds of scan data available to them. walgreens will know exactly how many phase III units they are selling on a daily basis, to the bottle, for all 800 florida locations combined, simply at the touch of a button at corporate.
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