This company has never had a problem getting starter/tester foot-in-the-door orders...the prob has always been figuring out how to brand it and garner sell-thru velocity in the accounts they do get a chance to prove themselves in.
I've always said that they've done a great job getting the lead product onto the shelves of the majority of big box retailers here in canada...but it's become beyond apparent that the american purchasing managers of those same big box counterparts are definitely not impressed with the canadian sales numbers...otherwise it'd be a no brainer for them to grant wnbd a national roll out which they continue to not do 6 plus years into the dream!