In an effort to replace conjecture with fact, let me humbly correct FG's statement in post # 554, where you said : "...It seems McBride was referring...to phoned in orders as a result of the advertising/TV commercials..."
This statement is directly conflicting with actual text of the PRNewswire, where Christy Mutlu, General Sales Manager, is quoted as saying : "we calculated 936 units, from my outbound sales team of 10 people.'' The company also utilizes an inbound teleservice."
FG, would you be so modest as to stand corrected, and even further, help determine what actually went on here ?
Several other posters have agreed with my original post, so there must be some interest - even though it's hard to follow the successive posts on the subject without "repeating the header".