Xan, Let's do a progression here....say the company has 5,000 subs and the company orders 2,500 copies of a current movie release.....and say 4,000 of the subs put it at or near the top of their queue...within a very few days they will have been able to see their request....after time goes by that current movie becomes less requested and goes into the library...because the sub was able to view his first request he is satisfied and stays with the company and by word of mouth encourages others to subscribe...as new subs come on board our sub base has increased, let's say doubled....now, because of the passage of time those 2,500 copies of that movie are requested by 4,000 of the new subs....plenty of inventory to go around and customer satisfaction is continued....now we have ten thousand subs so we now order 5,000 of the latest current movie release and 8,000 of them put it at or near the top of their queue and they view the movie within a satisfactory time...they stay....and since more time has passed the demand for that first 2,500 is such that it can satisfy the demand by the 10,000 subs....do you see how it works....????? JMHO