My calculations are not based on much in the way of factual information but IMO if you had 20,000 subs. and only 2,000 of them requested a new release each week, you'd need at least 2,000 copies to get them satisfied during the 1st month. Don't know what their average cost is per copy but at $12 it's about $24,000 a month. Granted, that is what it is going to take, but is it practical when by the end of the 1st month your requests for a title might deminish to 1000 a month when you are sitting there with 2,000 copies?
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