Depends. If this is an exclusive marketing license, then perhaps it presents some financial benefits. I say "perhaps", because it still has to translate into sales in the same down economy cited by Matt as a problem. But it would be nice from the standpoint of exclusivity.
Those benefits are reduced, or nonexistent, if we are storing at a reduced rate or for free.
The devil is always in the details withthis investment, and I'll reiterate that I don't think we should be forced to guess about these things. We should be told in concrete terms what this means to us.
Have a happy and prosperous New Year, and I hope it brings us all a better CBAI.
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