Hi dig,
I don't know who is the author of the broad trust matrix vision (individual or collective), but this is the idea I am invested in. I kinda thought that was the big underlying plan even as Wave was mired in Finread. A decade later, it is plain that this was so.
I have mixed feelings about the content market. But the thing that particularly concerned me about WXP was that it was a very expensive project to pursue without a money-making business model, while at the same time seeming to gain little traction in the marketplace - either with major league suppliers or with customers. Wave had cash flow problems. It was diluting shareholders regularly. The stock price was sinking. And they just continued to fund WXP as if they had a cash cow with which to do so.
There were occasions when it seemed worthwhile to keep the doors open to test the opportunity. But the tail on that dog was too long and reflected an indisciplined approach to failing projects, in my view.
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