Leggings will be around for awhile in my opinion. And yes 3-5 years is a good range if not longer. Leggings are just starting to come around to everyone. I know a bunch of girls that just started to wear them. Some fads tend to just stick and never leave and become mainstream IMO.
Does she buy her leggings online - at this company's online store? or at the thousands of other stores that carry hundreds of brands selling the same thing?
It is a fad. Your wife and I agree on that much but you dont build a successful business on fads alone. You must have Brand name which many of us believed was Bravada and Bravada Elite we still wait for Bravada to become a significant player and as we wait we see DA moving from Bravada to FDS to onlyleggings...so we make money on the fad. Good for us. But that will not carry Bravada. If DA cannot develop the brand the company will have no future after the fad is gone unless he moves onto the next fad and keeps raising AS and OS to finance new fad...just saying is all. I am in for Bravada and the elite brand not for the next fad. If DA cannot show me significant progress with Bravada and Bravada in the next few months I will have to rethink my position with Brav.