It is a fad. Your wife and I agree on that much but you dont build a successful business on fads alone. You must have Brand name which many of us believed was Bravada and Bravada Elite we still wait for Bravada to become a significant player and as we wait we see DA moving from Bravada to FDS to onlyleggings...so we make money on the fad. Good for us. But that will not carry Bravada. If DA cannot develop the brand the company will have no future after the fad is gone unless he moves onto the next fad and keeps raising AS and OS to finance new fad...just saying is all. I am in for Bravada and the elite brand not for the next fad. If DA cannot show me significant progress with Bravada and Bravada in the next few months I will have to rethink my position with Brav.