This may be true but it is a fad. It wont last forever...just like bell bottom jeans. They were everywhere for a few years, then the next fad came along. Human nature...very curious...
I personally am dismayed that Bravada active wear does not appear to be doing well at this time and seems to be on the back burner becuz of the onlyleggings current success.
Leggings are a fad...trust me. Athletics, fitness, weight loss and the apparel that accompanies these activities will be here forever.
What happens when leggings FAD fizzles and the Bravada Athletic Apparel brand, which was not developed accordingly, marketed properly, because it took a back seat to leggings is the only thing this company has left to sell? You just cant move from one fad to the next and expect to be successful.
I dont see Nike or Adidas or even Lululemon selling leggings.
Is DA developing a company that will actually be able to compete long term with the real players in the athletic apparel market for the forseeable future or his he just going for the quick buck?
JMO
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