I dont really know if I could put a time on how long the popularity of the leggings craze will last, I think that how long a fad tends to last is different with every generation. But right now the 80's are in style and I BELIEVEthat is what is driving the popularity of leggings, not because every girl JUST realized they are fashionable.
But if DA is profitable, which hopefully he will be soon, maybe he will start building the Bravada Atheltica line back up, because that what I'm liking for more of a long term play.
Capitalize on the craze now, I guess...